Digital Marketing Specialist
1 month ago
A leading marketing agency in Irene, Centurion is seeking an experienced Digital Marketing Specialist to join their team. This role involves managing Google Ads campaigns and client relationships.
About the RoleWe are looking for a highly skilled Google Ads campaign manager with at least 3 years of experience in managing Google Ads campaigns. The ideal candidate will work closely with a dynamic team across various disciplines (SEO, Social Media, Web Design & Dev) to achieve optimal results for clients' accounts.
The successful candidate's primary focus will be on day-to-day management of Google Ads campaigns and client relationships. This includes working within the Google Ads platform, reviewing data on Google Analytics and Google Ads, and reporting on results to clients.
Duties & Responsibilities- Strategic Management and Optimisation of Google Ads Campaigns
- Conduct keyword research and optimisation
- Analyse competitors and create effective ad copy
- Monitor and adjust bidding strategies and campaign settings
- Analyse PPC traffic and conversion metrics
- Develop and implement account plans
- PPC Campaign Setup
- Create search, display, and remarketing campaigns
- Day-to-Day Monitoring and Reporting
- Monitor and analyse PPC activity and budgets
- Provide detailed reports on account performance
- Client Relationship Management
- Maintain strong relationships with clients
To be successful in this role, you will need:
- At least 3 years of experience in managing Google Ads campaigns
- Google Ads Certification (Search & Display)
- Basic understanding of search engine ranking algorithms
- Proficiency in Microsoft Office products (Word, Excel, PowerPoint, Outlook)
- Google Analytics certification
This position offers a competitive salary and a range of benefits, including:
- Flexible working hours
- Hybrid working environment
- CTC: R26K - R32K per month depending on experience
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