E-commerce Manager

4 weeks ago


Johannesburg, South Africa Pandora Jewelry Full time

The E-Commerce Manager is responsible to drive e comm sales through optimizing the on-site shopping journey in line with commercial and brand objectives. The primary role is to bring all on-site merchandising through the SFCC platform in-house, business partnering with finance, sales, merch, mktg for the best possible alignment. With the E-commerce Director support the company's cultural digitalization process and a new omnichannel vision that comprehend both the physical and online stores, collaborating with key stakeholders to develop operational, branding, creative, merchandising, and customer experience strategies and infrastructure.- Manage and guide E - Comm trading team in order to:
- Provide clear and credible commercial insight into performance
- Upload all online product assortment inc: product information, category information and campaign content, across the IT estore. Site navigation creation and maintenance.
- Merchandising and marketing strategies based on trade / global marketing campaigns and opportunities identified within web analytics tools.
- Site Optimization to drive conversion inc: Propose, prepare and monitor AB tests; analyze test results. Sorting rules and site search.
- Implement search optimized page copy and metadata for inclusion of most relevant SEO keywords.
- Monitor product recommendations for relevance; manage recommendation engine rules and A/B tests in order to drive increased exposure and increase conversion.
- Integration of SFCC & Coremedia Content Management System to produce content pages, campaign pages and gifting pages.
- Drive sales and conversion through getting customers to the products that they most likely want to buy (Navigation, On-site Search, Sort Orders etc)
- Accurate and timely execution of promotions and local activations
- UAT and launch of any new Digital features
- Reporting as required
- Analyze website metrics data and other KPI’s including sales and inventory and determine business improvement opportunities.
- Partecipate in the testing and deployment of any new e-commerce site or related business functionality.
- Use market research, customer surveys, customer feedback, and web analytic data to understand customer and business needs, discovering gaps, identifying new opportunities to ultimately define a capability and project roadmap.
- Manage project budgets, plan and schedule project timelines. Document and escalate project risks and issues. Coordinate with internal and external resources throughout the entire project life-cycle, from inception to production launch and post-launch assessment based on business requirements


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