Multimedia Communications Specialist

2 weeks ago

Stellenbosch, South Africa Stellenbosch University Full time

Duties/Pligte- Developing and executing a digital strategy for the Faculty;- Responsible for the planning, building, and implementing of digital marketing campaigns across multiple channels and platforms;-
- Copywriting and content creation to support online marketing campaigns;- Writing guest posts for digital PR campaigns, creating articles and other resources for organic search, and even writing eBooks for gated content plays;-
- Administering the Faculty website and sub-sites and publishing content to support marketing campaigns;- Managing the Faculty's content management system and performing technical website optimisations by modifying HTML or CSS code;- Monitoring the performance of the marketing campaigns and optimising it over time;- Using data analytics software tools like Google Analytics to understand how the Faculty's web traffic is being generated, and identifying the best opportunities to advance business goals like

generating brand awareness or increasing conversions;Using visual design skills in combination with conversion rate optimisation (CRO) software to improve the performance of landing pages and drive conversions;- Preparing reports, dashboards, or presentations to demonstrate the results of marketing campaigns;- Analysing campaign outcomes and showing a positive return-on-investment from digital channels;- Meeting specific KPI targets, such as total conversions, total leads generated, or number of engagements.

Job Requirements/Pos Vereistes- Bachelor's degree in communications, broadcast journalism, digital media, or in another relevant field, and some experience in public relations or another communications role, or any equivalent

combination of education and experience (must have the ability to participate in 24/7 social media monitoring rotation and after-hours and weekends on-call incident response);Trained in videography, video editing (with the ability to edit in Adobe Premier, Final Cut Pro and iMovie), and photography/videography lighting;- Graphic design experience (with the ability to create using the Adobe suite);- Working experience of general HTML template-building, Everlytic, UXD and UI web design, SharePoint Framework/JavaScript, Adobe Illustrator/InDesign/Photoshop;- Two to four year's experience working in a related field;-
- A high level of written and verbal communication skills coupled with sound interpersonal skills;- Demonstrable ability to proactively respond to and manage crisis situations within a high-pressure environment;- The ability to work in a demanding and fast-paced environment;- Key analytical thinking and problem-solving skills pertinent to functioning at an operational level;- Creativity and innovation in driving and promoting communication and marketing strategies via various communication media;- A flexible and adaptable temperament in order to effectively engage with multiple stakeholders within and outside the Faculty and University;-
A valid driver's licence and own transport (as the job requires regular travel, also after hours, between Tygerberg campus and the main campus in Stellenbosch).

Recommendation/Aanbeveling- Knowledge of policy and procedures related to university administration;- Social media management experience;- The ability to master the craft of enhancing user experience (UX) and user interface (UI);- Knowledge of colour psychology within graphic design and how to use colour psychology, grid systems, and web fonts by designing websites that are visually appealing and are responsive to

all kinds of devices.

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