Marketing Associate

2 days ago

Cape Town, South Africa HyperionDev Full time

**ABOUT US**:
HyperionDev is the largest provider of software development education in Southern Africa, and one of the largest globally. Counted among the top education technology startups in EMEA with headquarters in Cape Town and London, we support learners from over 40 countries in changing into fulfilling tech careers. We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review, lowering the cost of accessing tech careers.

In 2016 we won first prize in Facebook's Innovation Challenge, with Facebook selecting us as the most socially impactful startup operating in Africa and financially backing us, alongside Google. We were originally launched from the University of Cambridge, and our leadership team consists of world-leading talent. We are looking for team members who are ambitious, motivated and have a track record of over-achieving and exceeding targets.

Join us at a time when we are reinventing tech education and how technology can drive higher quality education at scale for markets that have some of the most underperforming tertiary institutions and schools globally.

**ABOUT THE ROLE**:
We're looking for an experienced Marketing Associate who lives and breathes all things digital marketing. You have a passion for social media, community engagement, blogging, and content.. You'll be responsible for building and maintaining our brand awareness, reputation and community across social platforms, including Facebook, Instagram, Twitter, LinkedIn, review platforms, and more using content planning, blogs, PR, events, and more.

You will work with the Product Marketing team to create engaging, relevant content strategies and posts, using your experience and insights to continuously innovate and drive platform growth. We want to see a committed and approachable individual and be impressed with your character, creativity, and customer-centricity. You should be excited about not just working really hard in a small but rapidly growing startup, but building it with your own direct ownership in the business. You must be ambitious and want to make a mark on this world greater than anything you have done to date.

**Responsibilities**:

- Work with a Copywriter & Designer to create engaging content pieces across channels
- Ideation and research for our Content & Events Marketing
- Ongoing improvement of the content (and results) of our social media & external review platforms
- Use platform analytics, Sprout Social, and Google Analytics to inform content and community engagement decisions
- Weekly, monthly, and quarterly reporting on social media & review platforms
- Optimise brand awareness, thought leadership, and community engagement through proactive activities and initiatives
- Responsible for ongoing social media & review platform (HelloPeter, Google, others) monitoring and management
- Work with each division of the business to identify, attract and engage relevant audiences (alumni, prospective students, current students, and other communities) to build brand presence and affiliation online & offline

**Requirements

Minimum**:

- 2-4 years of digital marketing experience
- 2+ years of social media and/or community management
- 1+ years of experience owning or co-owning the brand messaging for a large consumer or business facing brand
- A qualification in marketing, advertising, communications, or a related field
- Excellent written communication skills, and near-perfect verbal communication skills
- A track record of exceeding targets and ambition
- Strong knowledge of digital marketing as a whole
- Strong creative writing and communication skills
- Highly customer-centric with first-hand experience in online reputation management
- A fast-learner who is proactive in their approach to their work
- A strong interest in technology or knowledge of coding and/or programming languages is highly advantageous

**Preferred**:

- A track record of creating and growing communities for a brand online
- Demonstrable experience in creating winning content strategies with specific audiences and harnessing social trends for brands
- 2+ years of content management experience
- Previous experience in EdTech or similar startup space, scaling brand engagement and reputation online

**BENEFITS**:

- Flexible & remote working:_ We are a remote-friendly organisation and offer flexible work options.
- Generous annual leave, life cover and medical benefits:_ We provide 19 annual leave days as part of our leave policy along with two half-days that can be taken at your discretion. We also provide health insurance/medical aid contribution and group life cover for our team.
- Learn new tech skills:_ You can do 1 free bootcamp per employee per year with a 50% family discount.
- Join the heart of tech in Africa, the US, and Europe: _You'll work with the best of the best in edtech and developer education. Join one of the most ambitious and highest

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