Marketing Associate

7 months ago

Cape Town, South Africa ClinicGrower Full time

ClinicGrower is a leading digital marketing agency that works specifically with medical and dental practices in order to connect them with new patients in their community and generate leads, appointments, and sales.

We are a vital part of their overall business. We deliver results and help grow these practices to new levels.

Thanks to our great work, we are also growing and we are looking for a dedicated **Marketing Associate** to join our Marketing Team.

So....do you LOVE marketing strategy, the 4P's, crafting promotions, ensuring campaigns are driving traffic and generating leads for clients?

⭐️ Are you ready to join a fun, results-oriented team as our Marketing Associate? ⭐️

**ROLE**

The Marketing Associate is responsible for planning and implementing marketing and advertising activities along with understanding of market research and patients' behaviour.

The Marketing Associate’s main duties include:
Conducting regular and thorough competitive research on markets, competitors, clients and industry leaders.

Our team at ClinicGrower is rapidly growing as we continue to revolutionize how patients are attarcted to practices (medical and dental)

To be successful in this role, you should be highly creative, proactive, meet deadlines and communicate effectively

You must be obsessed with growth: personal and professional. You will be joining a team of A-Players with extremely high standards of personal and professional development.

**REQUIREMENTS**

You should have a strong grasp of effective communication skills and strategies and be able to engage with people to make them know, like, and trust the client/avatar/patient you are looking for.
- 3+ years of overall progressive experience in marketing strategy, leading marketing campaigns and demonstrating understanding of marketing fundamentals (marketing mix) through digital marketing channels
- Proven experience in a marketing agency or related role
- Ability to research, develop and communicate an executive marketing plan
- Knowledge of the foundational 4P’s of marketing
- Excellent writing, editing, and proofreading skills
- Experience with multimedia platforms, copywriting and quality control
- Strong research skills
- Creativity
- Attention to detail
- Collaborative team-spirit
- Excellent time-management and organizational skills
- 5+ years experience in marketing or related field will be considered an asset
- BSc/BA in marketing, sales, advertising, or related field will be considered an asset

**RESPONSIBILITIES**
- Reporting to our VP Marketing in this role will be pivotal in driving growth of client brands through optimizing leads, digital marketing ROI and patient acquisition cost
- Monitor, conduct and report competitive research under the guidance of the VP Marketing for the agency, clients, prospects and upcoming industry trends
- Seek and lead new strategies that generate innovation and maximum ROI
- Assist in the monitoring, tracking and evaluation of VIP clients
- Generation accurate and convincing Avatars and Personas
- Collect and analyze consumer behavior data (e.g. web traffic and rankings)
- Support the advertising team in quality control, digital design creation (concepts) and ensuring the marketing mix fits the avatar(s) of clients
- Approval of social media for agency and clients
- Review analytics, data and conversion rate optimization using robust tools provided by the agency
- Other various marketing and strategy related tasks

**RESULTS**
- Timely and accurate competitive reporting for all new client campaigns
- Quality assurance of all new client campaigns at predetermined phases
- Improve the efficiency of the agency social media and prospecting channels
- Generate results from marketing and have a working knowledge with CRM programs
- Engage and cultivate industry partnerships (existing and new)
- Proficiency with SEO/SEM campaigns, website and new campaign builds
- Provides weekly report to Operations and Marketing teams

**Compensation**:

- Compensation for this role will be dependent on experience
- Compensation will be provided on a monthly basis
- Performance metrics will unlock higher earning potential

**Benefits**:

- Work from anywhere Fully remote.
- Join a fun, action-taking international team.
- Select a career that will CHANGE YOUR LIFE

Pay: R18,000.00 - R30,000.00 per month

Application Question(s):

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