Campaign Manager C

2 weeks ago


Sandton, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- To help business achieve the revenue, market share, customer, business and profit objectives for a relevant sub-segment, portfolio or focus area by effectively executing marketing strategy(ies) across appropriate channels, products and/or teams.**experience and qualifications**:

- Minimum Qualification - Relevant Commercial degree with specialisation in Marketing Management
- Preferred Qualification - Post graduate qualification in marketing or relevant field
- Experience - 5-7 years’ relevant experience, Min 2 years’ experience in the financial services sector**additional requirements**:
**responsibilities**:

- Drive business strategy by providing marketing expertise and translating business objectives into the relevant channel marketing, sponsorships, advertising, events, merchandising and communications, or a mix thereof
- Focus on the integration of various marketing projects and activities to drive a holistic, balanced delivery against the larger marketing mandate, including providing input into specialised teams delivery against a larger segment, sub-segment or portfolio promise
- Continuously assess own performance, seek timely and clear feedback and request development where appropriate
- Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies
- Documents and disseminate key insights from key marketing initiatives to ensure continuous learnings in line with group processes and frameworks
- Gather relevant market data in collaboration with appropriate stakeholder and compile insights to inform strategic decision making. Makes use of available research and insights to inform relevance of marketing inputs across the marketing mix
- Continuously report on key performance outcomes and deliverables, as well as progress against strategy, and implement appropriate subsequent actions
- Effectively measure, monitor and report on the relevant project and marketing budgets
- Serve as an active member of the relevant leadership team through partnership with colleagues, driving collaboration and integrating deliverables to optimise the impact of an integrated marketing approach on the relevant customer segment
- Actively seeks ways to improve efficiency and effectivity of focussed and integrated marketing campaigns, activities and projects
- Manage and/or coordinate various specialist marketing skill sets/people and roles within the segment, centre and business unit teams to ensure an integrated, balanced and holistic delivery against strategy
- Design and develop the relevant integrated portfolio marketing plans that ultimately result in profitable growth of the portfolio across all product houses and digital channels
- Create strong partnerships with the relevant channels and product houses to ensure alignment to segment objectives and to optimise the impact of marketing campaigns, activities and projects to expand market share and achieve growth targets



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