Trainee Marketing Manager
1 week ago
Developing promotions for various frequencies to drive customer deposits
- Data analysis of marketing database to identify the core segment of the campaign
- Generation of marketing campaign ideas and design briefs for trending US events and themes as well as religious and/or national celebrations
- Management of copywriters and designers to ensure campaign brief is executed to an impeccable standard and on a timely basis
- Design and Implementation of direct mail and digital campaigns including the building of the campaign communications
- Review of post campaign performance metrics to identify potential to increase future campaign performance
- Development of cross marketing strategies and campaigns to increase overall financial performance of the casino brand group
- Management of game content to maximise financial performance by leveraging new games releases and effectively promoting existing content
- Creating engaging entertainment through the use of leaderboards and tournaments to drive
- Constantly evaluating content offering and utilising this to develop promotions and marketing content to drive customer deposits
- Performing market research on the core customer base to generate entertaining and relevant marketing content
- Testing hypotheses based on insights gained from previous campaigns and market research
**SKILLS AND COMPETENCIES**:
- Developing promotions for various frequencies to drive customer deposits
- Data analysis of marketing database to identify the core segment of the campaign
- Generation of marketing campaign ideas and design briefs for trending US events and themes as well as religious and/or national celebrations
- Management of copywriters and designers to ensure campaign brief is executed to an impeccable standard and on a timely basis
- Design and Implementation of direct mail and digital campaigns including the building of the campaign communications
- Review of post campaign performance metrics to identify potential to increase future campaign performance
- Development of cross marketing strategies and campaigns to increase overall financial performance of the casino brand group
- Management of game content to maximise financial performance by leveraging new games releases and effectively promoting existing content
- Creating engaging entertainment through the use of leaderboards and tournaments to drive
- Constantly evaluating content offering and utilising this to develop promotions and marketing content to drive customer deposits
- Performing market research on the core customer base to generate entertaining and relevant marketing content
- Testing hypotheses based on insights gained from previous campaigns and market research
**SKILLS AND COMPETENCIES**:
- Analytical mindset
- Attitude of seeking continuous improvement
- Attention to detail, and tenacity to follow through and complete tasks.
- Ability to innovate
- Confidentiality and discretion.
- Ability to communicate effectively with all levels of staff.
**MINIMUM JOB REQUIREMENTS**:
- Bachelor’s degree
- 0-3 years work experience, preferably in an analytical role
- Experience in data analysis beneficial
- Strong IT skills, proficient in Excel, Microsoft Office.
- No Gaming experience and/or knowledge = required
Analytical mindset
- Attitude of seeking continuous improvement
- Attention to detail, and tenacity to follow through and complete tasks.
- Ability to innovate
- Confidentiality and discretion.
- Ability to communicate effectively with all levels of staff.
**MINIMUM JOB REQUIREMENTS**:
- Bachelor’s degree
- 0-3 years work experience, preferably in an analytical role
- Experience in data analysis beneficial
- Strong IT skills, proficient in Excel, Microsoft Office.
- No Gaming experience and/or knowledge = required
-
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