Marketing Manager
2 days ago
A multinational Asset Manager is seeking a Marketing Manager to become the custodian of their brand. The Marketing Manager will be responsible for building the brand through communication channels that empowers staff, supports client facing teams; and contributes to the Company Group growth strategy. In its central capacity, this role includes delivering on marketing and communication initiatives for the Company Group.
**Qualifications & Experience**:
- Degree or Diploma in Marketing
- 8-10 years of experience gained in a similar Marketing leadership position within the financial services industry
- Excellent writing and project management skills
**Duties & Responsibilities**:
- Provide marketing support for the business and growth objectives.
- Smartly build the company brand through increased media presence, advertising, sponsorships, and client engagement
- Enhance the company’s digital marketing offering including website, introduction of new online media channels and social media platforms
- Play a key role in contributing to the redesign of the client journey and experience on the company’s website.
- Driving digital innovation that result in business benefit, including smart use of technology, and ongoing monitoring and adoption of best practice
- Implement and utilise metrics to measure effectiveness of digital activity.
- Take a lead role in the planning, implementation, and co-ordination of company events.
- In collaboration with the sales teams deliver events and client engagements that conform to industry best practice and fosters ongoing client relationships
- Manage all advertising opportunities and related vendor relationships.
- Conceptualise and deliver marketing collateral that best positions the company’s products and solutions.
- Development and implementation of a marketing plan that includes but not limited to; marketing material, digital campaigns, online presence, and above-the-line
- Co-ordinate the creation of content to support business priorities.
- Establish KPIs to measure campaign performance and the effectiveness of marketing collateral. Report campaign performance to internal stakeholders and use insights to inform continuous improvement.
Marketing team leadership
- Provide management and leadership to the marketing team.
- Implement appropriate structures for the team to ensure delivery on projects and that objectives are met.
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