Brand Strategist

1 week ago


Durban, South Africa AJ&Young Full time

**JOB OVERVIEW**

As a brand strategist you will play a vital role in shaping the strategic direction of our agency and our client’s brands.

**Responsibilities (include but are not limited to)**:

- Understand Above The Line, Below The Line and digital channels to enable end-to-end solutions for clients.
- Lead the portfolio of accounts and build solid, long lasting relationships.
- Proactively seek opportunities to contribute to the client’s business and marketing strategy.
- Researching current market trends and predicting future trends that might affect the success of product and service's.
- Analyzing market data, customer feedback and survey responses to develop marketing plans.
- Synthesize insights and translate them into frameworks for brand strategy and design thinking.
- Researching effective brand names for new products or services.
- Rebranding existing products or services.
- Performing target audience research and creating buyer personas.
- Brand positioning.
- Doing audits to assess a brand's status in the market and formulate effective ways to strengthen it.
- Creating brand architecture.
- Formulate compelling brand stories that tell customers about a product or service and try to form an emotional connection with them.
- Overseeing the production of all brand creative—advertisements, presentations, catalogues, branding elements, social media campaigns, blogs, websites—and ensuring they have a consistent tone and message.
- Writing consistent content for marketing materials.
- Writing briefs that inspire the creative team.
- Able to bring teams together by creating an environment of possibility by inspiring others.
- Contribute towards the agency’s development regarding new services, internal processes or other initiatives.
- Doing research to identify competitors and their products' strengths and weaknesses.
- Monitor SEO/SEM, marketing and sales performance metrics to forecast trends
- Report on the performance of all campaigns.

**Qualifications / Experience / Skills**
- A relevant tertiary qualification in Advertising / Marketing / Brand Building
- 2+ years’ experience as a strategist
- Proficient in MS Office (Word / Excel / PowerPoint)
- Integrated experience in both TTL & Digital
- Understand ATL and paid digital media (fully versed and able to present a strategy and flow-plan for digital media)
- Excellent understanding of Advertising as a selling tool
- A good commend of the English language (both verbal and written)
- Excellent multi-tasking skills (able to work on more than one brief at any given time)
- Strong time-management and organizational skills
- Strong presentation skills
- Strong numerical and analytical skills
- Strong leadership skills
- Social media and tech savvy (i.e. Facebook, Instagram, LinkedIn and Twitter)

**Additional Information - **Personal Attributes**
- Team player with the ability to work independently
- Able to remain calm in a highly pressurized environment
- Proactive
- Assertive
- Creative “out of the box” thinking
- A “can do” attitude and willingness to go the extra mile
- Meticulous with attention to detail
- Accountable
- Resilient
- Reliable
- Strategic and creative problem solve
- Deadline driven
- Self-starter
- Adaptable to change and respond positively to new challenge
- Other:

- Flexible to work beyond normal office hours (overtime if and when required)
- Comfortable to work on alcohol brands (if and when required

**Job Types**: Full-time, Part-time, Temporary

**Education**:

- Bachelors (preferred)

**Experience**:

- Strategy and Brand Development: 2 years (preferred)

**Language**:

- English (preferred)


  • Brand Strategist

    2 weeks ago


    Durban, South Africa Ad Talent Africa Full time

    A leading software development house in the online gaming world has a vacancy for a creative data-driven Brand Strategist. The Brand Strategist will research and analyse markets, brand and product performance and formulate insights and proposals that influence the organisation's brand strategy and positioning. The role will also improve, implement, advise...


  • Durban, South Africa Affirmative Portfolios Full time

    **Marketing** **Durban** ***: **MARKETING DIGITAL STRATEGIST DURBAN R30 000 PM** - line and off-line strategies for the company. The Marketing strategist position involves a variety of tasks, including designing and executing high level paid and internal media digital marketing campaigns. and Executing market research and developing strategies in line with...

  • Visual Strategist

    4 days ago


    Durban, KwaZulu-Natal, South Africa OLIVER Agency Full time

    We're excited to welcome a Visual Strategist to our team at OLIVER Agency! As a highly skilled Art Director, you'll play a key role in shaping our visual identity and ensuring consistency across all our campaigns.Your expertise in design and conceptualization will enable you to develop visually stunning creative assets that capture the essence of our...


  • Durban, KwaZulu-Natal, South Africa SavageOne Pty Ltd Full time

    Job DescriptionThe successful candidate will have expertise in graphic design, marketing, and retail branding. They will be responsible for leading and managing the creative direction for all marketing and retail design projects, ensuring brand consistency across digital and physical touchpoints.Key responsibilities include developing and executing...

  • Creative Strategist

    6 days ago


    Durban, South Africa Hirt & Carter Full time

    **_CREATIVE STRATEGIST _** **_185 SOLUTIONS _** **_DURBAN - ** **_CORE PURPOSE OF THE JOB: _** Responsible for conceptualising retail marketing ideas, making evaluative judgements and developing creative concepts for the Client. **_KEY PERFORMANCE AREAS:_** - Developing the shopper marketing strategy based on shopper insights - Tailoring shopper marketing...


  • Durban, KwaZulu-Natal, South Africa The Unlimited Full time

    We are seeking a Brand AI & Technology Lead to join our team at The Unlimited. As a Brand AI & Technology Lead, you will play a crucial role in implementing AI-powered tools for design, copy, content creation, social media, and campaign automation.Key Responsibilities:Research and evaluate AI tools that enhance creative executionDevelop AI-enhanced workflows...


  • Durban, South Africa Kontak Recruitment SA Full time

    Durban, Kwa Zulu Natal - Marketing/Public Relations** PR Strategist/Specialist JB1555** **Durban** **Market Related** The PR Specialist is to build brand awareness through innovative PR - ensuring that the Organisation is viewed and called on as the thought leader in the categories and industries. **Experience**: Relevant Degree 10 years relevant...


  • Durban, South Africa Lemonade Full time

    We are a design agency full of creative Lemons offering a boutique brand experience. We mix art and purpose to connect people and brands. Lemonade Design Co. are looking for an experienced and self-driven digital/brand account manager, with 2-4 years hands-on experience to join our growing team. Your role will be to plan, develop and manage our clients’...


  • Durban, South Africa Hirsch's Full time

    As Head of Social Media, you will be responsible for developing and implementing our Social Media strategy in order to increase our online presence and improve our marketing efforts to attract and convert customers through effective social media marketing campaigns. - Bachelor's Degree in Marketing or related field. - 2-3 years of experience in social media...

  • Digital Strategist

    4 days ago


    Durban, South Africa OLIVER Agency Full time

    **Role**: Digital Strategist **Location**:Durban, South Africa **ROLE MISSION** **WHAT YOU WILL BE DOING IN YOUR ROLE** - Evaluate and implement improvements on digital strategy. - Research the latest digital tools and interactive trends. - Create integrated and cost-effective digital strategies. - Drive value for the organization. - Analyse and report on...


  • Durban, South Africa INFUSEmedia Full time

    **OUR HIRING PROCESS**: - We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team. - At this point, we will invite you to interview with our hiring manager and/or the interview team....

  • Strategist

    6 days ago


    Durban, South Africa Ad Talent Africa Full time

    A vibrant agency in **Durban** is looking for a **Strategic Planner** who will play a vital role in helping to guide and shape the success of their client brands through knowledge of their business, target markets, competitors and brand positioning, so doing providing insights and observations that inform strategically sound creative work and business...

  • Digital Strategist

    3 days ago


    Durban, South Africa TalentLink Full time

    Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations that are specific to digital trends. - Develop specific digital marketing goals that align with the overall direction and business goals. - Develop and maintain digital campaigns to increase web traffic - Track and measure marketing outcomes...


  • Durban, South Africa Talented Recruitment Full time

    KwaZulu Natal, Durban - (Negotiable) Exciting opportunity for a Junior Graphic Designer to join a holistic branding and communication agency, with a combination of considered strategic thinking, global trend knowledge and creative design, working with clients to define, create and market meaningful brands. Please note that this role is full-time and will...

  • Creative Visionary

    4 days ago


    Durban, KwaZulu-Natal, South Africa OLIVER Agency Full time

    At OLIVER Agency, we push the boundaries of creativity and innovation. As a key member of our team, you will play a pivotal role in conceptualizing and executing campaigns that captivate audiences.You will work closely with copywriters and creative teams to generate innovative ideas for digital campaigns across various platforms. Your exceptional design...


  • Durban, KwaZulu-Natal, South Africa Ananzi Full time

    Ananzi is seeking a highly skilled Ecommerce Paid Campaign Manager to join their team and drive results for innovative ecommerce brands.Job Description:Develop and execute large-scale Meta ad campaigns for ecommerce clients, leveraging expertise in strategy, execution, and optimization.Analyze campaign performance data to identify opportunities for...


  • Durban, KwaZulu-Natal, South Africa Hollywoodbets Full time

    The Hollywoodbets Purple Team is expanding its capabilities and seeking a talented Creative Strategic Lead to join our dynamic team.This role offers an exciting opportunity for a seasoned marketing professional to take on a leadership position and drive the development of innovative marketing campaigns across various channels, including digital, print, and...


  • Durban, KwaZulu-Natal, South Africa Saflin Consulting (Pty) ltd Full time

    Job OverviewSaflin Consulting (Pty) ltd seeks a skilled Marketing Manager to lead our food retail division's marketing efforts. The successful candidate will develop and implement effective marketing strategies to drive sales, profitability, and brand visibility.The ideal candidate will have a proven track record of success in marketing management, with...


  • Durban, KwaZulu-Natal, South Africa Unilever Full time

    About UsAt Unilever, we are a global business that makes a real impact on the world. We work on brands that are loved and improve the lives of our consumers and the communities around us. Our purpose is to make sustainable living commonplace, and we believe that doing business the right way drives superior performance.We value our people and believe that...

  • Head of Marketing

    1 week ago


    Durban, South Africa Armstrong Appointments Full time

    **Main job function** **Head of Marketing** **Job brief** We are seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects. As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance our brand presence,...