Marketing Manager
2 days ago
**Location**:Time Out Market, Cape Town
**Reporting to**:Market General Manager
**Role Overview**:
**Key Responsibilities**
- Collaborate and execute local digital marketing activities
- Social media - organic and paid (knowledge of running paid social & PPC)
Influencer programming
- Coordinate inclusion of restaurant activities with the CRM team
- Ensure content on the web is updated and all information is correctly working with the broader team
- Manage and coordinate vendor digital platform alignment
- Manage community digital platforms
- Oversee aggregate and review sites (Google, Yelp, etc)
- Lead for all consumer-related programming locally
- Liaise between team and public
- Collaborate with a PR agency and local team
- Execute weekly/monthly programming
- Coordination with PR firm/ Company PR Manager and on-site facilitation.
- Liaison with all third-party activations - cultural, sponsors, etc.
- Partner with Creative Director for art
- Monitor competitors and neighbourhood establishments on consumer activities and promotions/programming
- Set and track KPIs with weekly where relevant/monthly performance reports on marketing activities - footfall, social performance, influencer, paid and in-house advertising, app use, consumer offers, etc.
- Optimizing performance on an ongoing basis using data tools
- Gaining local customer insight through surveys and word-of-mouth
- Budget management
**Skills and Experience**
- Minimum Years of Experience: 5+ Years of relevant professional experience demonstrating progressive career growth
- Minimum Education: BA/BS Bachelor’s Degree
- Individual with a strong passion for the industry and the capability to identify and evaluate opportunities, navigate and influence outside of formal reporting lines and produce tangible results
- Proven working experience in digital, social, or traditional marketing
- Demonstrable experience managing marketing campaigns and activations and using digital tools
- Highly creative with experience in identifying target audiences and devising programs that engage, inform, and motivate
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in activations
- Knowledge of social media and analytic tools such as google analytics
- Ability to capture content that is social-media-worthy for our brand
- Experience leading consumer-focused projects and/or platforms
- Recognizes achievements that support team success
**About our culture**
**About Time Out Group plc**
**Time Out Group is a global media and hospitality business** that inspires connection and joy by capturing the soul of the world’s greatest cities through its two divisions - Time Out Media and Time Out Market.
Time Out launched in London in 1968 with a magazine to help people discover the exciting new urban cultures that had started up all over the city. Today, Time Out’s professional journalists curate the best things to do, see and eat in 333 cities in 59 countries.
Time Out Market is the world’s first editorially curated food and cultural market, bringing a city’s best chefs, restaurateurs and unique cultural experiences together under one roof. From cooking classes with top chefs to installations from local artists and live entertainment, Time Out Market captures the soul of the city.
The first Time Out Market opened in 2014 in a historic market hall in Lisbon, quickly turning into the most popular destination in the city with 4.1m locals and tourists visiting in 2019. The success of Lisbon brought further expansion in North America, with Time Out Market opening in five major cities in 2019: Miami, New York, Boston, Chicago and Montreal. In 2021, Time Out Market expanded into the Middle East with Time Out Market Dubai, and more Time Out Market locations are in the pipeline including Porto, London, Prague, Japan and more.
Time Out Group was named International Brand of the Year 2021 in the Campaign Publishing Awards - awarding bravery, editorial innovation and forward thinking. While Time Out Market won the Most Innovative Food & Beverage Concept Award at the Global RLI (Retail & Leisure International) Awards 2021
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