Marketing Manager

3 days ago

Cape Town, South Africa Rubicon Full time

**About the role**

As the **Retail Marketing Manager** for our** Energy and E-Mobility** divisions, you will play a critical role in driving customer acquisition, retention, and engagement. You will lead the development and implementation of B2C marketing strategies, campaigns, and initiatives tailored to our target audience, while also leveraging partnerships with institutional entities to reach and engage their customers. Your expertise in B2C marketing, combined with your understanding of the residential energy and e-mobility industries, will be instrumental in positioning our brand, increasing market share, and fostering customer loyalty.

**Responsibilities**
- Collaborate with the Energy & E-Mobility marketing and sales teams to develop comprehensive B2C marketing strategies that align with overall marketing goals and objectives.
- Conduct market research and analyse consumer behaviour, preferences, and trends to identify target segments, customer needs, and growth opportunities.
- Work closely with marketing, sales and product teams to develop and refine marketing messages and value propositions that resonate with B2C customers in the energy and e-mobility sectors.
- Develop and optimize customer journeys and touchpoints, ensuring a seamless and engaging experience across all marketing channels.
- Collaborate with the Group Digital Marketing Manager to leverage digital marketing strategies and tactics, including SEO, SEM, social media advertising, and influencer partnerships, to drive B2C customer acquisition and engagement.
- Oversee the creation and distribution of compelling content, including articles, blog posts, videos, and social media content, to increase brand awareness and customer engagement.
- Monitor and analyze KPIs to measure campaign performance, identify areas for improvement, and optimize marketing efforts.
- Utilize marketing automation tools and CRM systems to segment customer data, personalize communications, and drive customer retention.
- Collaborate with internal teams, such as sales, product, and service, to ensure consistent messaging and alignment across all customer touchpoints.
- Stay up to date with industry trends, competitors, and emerging technologies in the energy and e-mobility sectors, and provide recommendations for innovation and differentiation.
- Prepare reports and presentations on marketing performance, insights, and recommendations for stakeholders and senior management.

**Qualifications**
- Bachelor's degree in marketing, business, or a related field. Post graduate degree is a plus.
- Proven work experience as a Retail/ B2C Marketing Manager or similar role, preferably in the energy or e-mobility industries.
- Strong understanding of B2C marketing principles, strategies, and best practices, with a focus on customer acquisition, retention, and loyalty.
- Knowledge of digital marketing tools and platforms, such as Google Analytics, social media management tools, marketing automation systems, and CRM software.
- Familiarity with SEO, SEM, social media advertising, and other digital marketing tactics.
- Analytical mindset with the ability to interpret data, generate insights, and make data-driven decisions.

**About Rubicon**

Rubicon Group is a vertically-integrated, sustainable technology group, providing end-to-end products, services, and software solutions in the fields of:

- Solar energy
- Energy storage
- E-Mobility
- Smart building and smart retail technology
- Power solutions; and
- Industrial technology

These are some of the fastest growing and most exciting sectors of the global economy, and present our staff with multiple personal and professional development opportunities.

Rubicon's extensive customer base consists of corporate and retail clients, and include large, blue-chip multinational retail groups, property developers, and EPC customers in the renewable energy sector. Our supplier and commercial partners include leading global manufacturers and some of the best-known local brands. The group employs approximately 500 people, and is head-quartered in Cape Town, South Africa, but operates throughout Southern Africa and in the UK. We are backed by two of the largest private investment groups in South Africa.

More information on the group can be found at:

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