Content and Community Specialist
3 days ago
**Our client in the Financial and Insurance space, is seeking a Content and Community Specialist to join their company based in Johannesburg.**
**The position also includes taking an active role in internal marketing and communication responsibilities, working closely with our HR function in order to build a positive company culture and report internal news.**
**Requirements**:
- Solid understanding of social media posting requirements.
- Previous experience and understanding of Google Analytics.
- Ability to report on campaigns by CTR, engagement etc.
- Experience with social media planning tools (Hootsuite or similar).
- Website CMS management experience.
- Microsoft Office Suite (Excel a must).
- Good copy writing skills.
- Strong planning and project management capability.
- Basic understanding of HTML.
- Attention to detail.
**Responsibilities**:
- Own the content creation process (including but not limited to articles, videos, webinars) in order to deliver on business requirements.
- Plan, setup, and gain business approval on annual and monthly content calendars across business units.
- Report on efficacy of content and community efforts - and tweak efforts as required.
- Propose and implement, test, and iterate new methods of content roll out in order to drive new sales and increased usage among existing clients.
- Brief business stakeholders on content required in order to meet your deliverables, including design requirements.
- Work with internal / external content consultants on tweaking business supplied content.
- Ensure all content meets language style and CI guidelines.
- Participate in or host digital (recorded or live) presentations and panel discussions.
- Upload content to required platforms (website, social etc).
- Prepare and distribute monthly client newsletters.
- Review and prepare ongoing client communication (including but not limited to onboarding comms, increase comms, lead and new client engagement comms, and ongoing base protection communication).
- Work with customer care and business heads to ensure 100% response and resolution rate on all external media (Facebook, Twitter, LinkedIn, Google Reviews, Hello Peter etc).
- Take overall responsibility for growing our social communities.
- Work with SEO, paid advertising, UX consultants on content requirements to boost paid and organic initiatives.
- Work on special/ad-hoc content projects.
- Draft, tweak, distribute internal communication (Staff newsletters, incentives, etc).
- Drive and assist with creating/updating internal training material and videos.
- Propose and implement new content and community initiatives.
**Deliverables**:
- Growth in new business derived from the content effort.
- Growth in web visitors and other web metrics.
- Growth in social media following and engagement rates.
- Improvements on open and click-through rates from messaging platforms.
- Achieve agreed to attendance rates on digital events (webinars etc.).
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