E-commerce Content Coordinator
2 weeks ago
Our E-Commerce department requires a dedicated and passionate E-Commerce Content Coordinator to take ownership of the day-to-day maintenance of the relevant website(s), including product catalogue management, planning & loading of marketing content & use of optimisation tools. The role will require the incumbent to work effectively across teams to proactively source and load relevant information in order to drive a rich customer experience online and increase conversions and sales.
**Key Duties**
- Set up and maintain product catalogues - including product names, descriptions, attributes, images & videos
- Setup & maintain website navigation catalogue - aligned to product assortments & brand strategies
- Plan & configure campaigns, promotions & launches in line with the agreed marketing & content calendars
- Maintain website search & keywords to align with customer expectations, and drive conversion
- Optimise the use of AI & personalization tools, including sorting rules & product recommendations
- Maintain relevant UGC - including product reviews & Instagram feeds
- Perform regular QA & website audits to ensure website content is of the highest standard
- Assist with user testing as needed for any website enhancements or project implementations
- Respond to issues or queries from customers, internal and/or external teams as needed
**Knowledge, Experience & Qualifications**
- A minimum of 2 years’ experience in a similar position
- Matric and related tertiary education in digital/ E-Commerce
- High-level understanding of web design, web content and web analysis
- Experience with eCommerce platforms, Google Analytics & SEO
- Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
- Proficiency in Microsoft Office Suite (specifically MS Excel)
- Domain knowledge in eCommerce, retail, online advertising and/or analytics
**Competencies**
- Goal oriented and self-motivated - must be able to work independently with mínimal supervision
- Flexible and adaptable - must enjoy working in a fast-paced and at times challenging environment
- Ability to work cross-functionally and with a wide range of individuals with different skill sets
- Strong organizational, interpersonal, and communication skills (written and verbal)
- Strong sense of ownership & responsibility - track record of performance meeting targets & objectives
- ‘Can do’ positive attitude - eager to grow, learn and develop your skills
- Decisive, structured and organised, with a keen eye for detail
- Fast learner with a strong aptitude for systems
- Passionate about online, digital, eCommerce, websites and UX
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