CRM Coordinator: Renowned Isp
2 weeks ago
Are you the Customer Relationship Marketing specialist we’re looking for?
**Responsibilities**:
CRM Campaign Deliverables
- Implement, measure, and optimise the annual CRM plan, supported by the brand manager, to achieve drivers, specifically ARPU targets
- Support the brand manager in the development of the annual CRM channel strategy
- Implement and manage the day-to-day operational aspects of CRM campaigns
- Brief agencies to develop campaigns in line with objectives and review this work against objectives
- Working with the data analyst, establish relevant target audiences in line with the objectives
- Communication to SCC agents of the upcoming campaigns, ensuring understanding of the campaign details and mechanics.
- Management of fulfilment of incentives
- Conduct pre and post campaign analysis, including revenue, conversion and
- marketing ROI analysis including recommendations for improvement.
CRM Channel Deliverables
- Together with the CRM brand manager, look for ideas and ways to improve tenure
- Monthly reporting of past campaigns based on campaign analysis
- Together with the brand manager and data analyst, use internal data to identify insights which will drive improved performance and identify trends which will influence strategy
- Together with the brand manager and outbound SCC manager, look for continual ways to improve outbound dial campaigns
- Support ad-hoc requests for data, reports, and analysis
- Ensure alignment of all CRM campaigns to the brand.
Cross Functional Deliverables
- Always ensure the correct data set is passed to SCC. Track data between CRM & SCC and ensure that leads are called within agreed timeframe and work with Assistant SCC Manager to track & monitor progress over time
- Outside of CRM campaigns, work with call centre agents to supply leads
- Work together with the churn and Ops teams to improve churn targets
- Build and maintain relationship with Internal and external stakeholders
- Test deliverables from conversions/upgrades, including the creation of test plans for marketing campaigns.
**Requirements**:
- Marketing Degree/ diploma (or similar qualification), with courses such as Market Research, Stats, Financial Management an advantage
- 2-3 Years’ experience minimum within a CRM environment
- Strong proficiency in Microsoft Excel
- Strong attention to detail
- Strong English written and oral communication skills, and be able to write copy when required
- Must have ability to interact with staff members at all levels
- Excellent time management skills and ability to adjust to changing project priorities in a fast-paced and deadline-driven environment
- Ability to generate actionable insightful from data collected from multiple sources
- An ability to be creative, innovative, and able to successfully identify & seize opportunities as they develop within the database.
City: Cape Town
Country: South Africa
Level of Expertise: Junior-Mid
Remuneration: Negotiable
Reference Number: #Mich1523
**Michelle Snitcher**:
Consultant
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