Digital Campaigning Specialist Ii

19 hours ago


Randburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:
**purpose**:
To conceptualise digital marketing campaigns in line with the overarching marketing and brand strategy across digital channels by designing, enhancing and delivering high touch digital marketing campaign activities and processes and delivering unique and evolving business requirements underpinned by best practice and enhanced service delivery

**experience and qualifications**:

- Minimum Qualification - Relevant Degree with specialisation in Digital Marketing
- Experience - 3 to 5 years experience in a digital campaign environment, of which 1 to 2 years ideally at management level
- Additional Knowledge - Understanding of Search engine optimisation (SEO), search engine marketing (SEM), marketing database, social media, and display advertising campaigns
- Knowledge in optimising landing pages, user funnels and A/B testing
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
- Knowledge of website and marketing analytics tools
- Understanding of ad serving tools and tracking and tagging requirements
- Project management experience is an advantage
- **additional requirements**:
**responsibilities**:

- Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation
- Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards
- Translate marketing strategies and campaigns into actionable digital campaigns and initiatives aligned to strategic objectives
- Ensure development and continuous value add improvement to operational processes
- Manages risks in own area of responsibility
- Compile reports that track progress and guide business to make informed decisions
- Participate in planned activities that are appropriate for own development
- Develop, encourage and nurture collaborative relationships across business areas and across the group
- Display and encourage an appreciation of teamwork and inclusivity
- Control expenditure and identify process improvements to contain and reduce costs
- Identify and utilise opportunities for revenue growth to deliver on sales targets



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