Digital Marketing Specialist
3 weeks ago
Job Title: Digital Marketing Specialist
Location: South Africa
We are seeking a highly skilled Digital Marketing Specialist to join our team at PMG Recruitment. As a Digital Marketing Specialist, you will be responsible for managing the online marketing presence, including externally focused and internally focused communications.
The ideal candidate will have a minimum of 5 years of experience working in a marketing function, with expertise in WordPress Themes, Google Analytics, and Adobe Creative Cloud. Additionally, they should have excellent content writing skills, research knowledge, and an eye for detail.
Salary Estimate: R600,000 - R800,000 per annum
Key Responsibilities:
- Manage the online marketing presence
- Manage the marketing online ad spend
- Brand custodian, corporate ID management
- Assist in go-to market efforts of tailored products
- Database managed segmentation of customers by meaningful insights
- Account Nurturing by creating journeys for specific segments
- Creating content for these journeys as well as general content for social media
- Digital marketing collateral management (internal and external platforms)
- Events creation, coordination, and attendance of internal designed programs, as well as 3rd party hosted gatherings
- Internal communications
- Content creation and facilitation
Requirements:
- Marketing related degree or Philosophy Politics Economics degree [PPE] or similar
- Minimum 5-year experience working in a marketing function
- WordPress Themes experience
- Excellent Content Writing skills
- Research knowledge
- Google Analytics
- CSS knowledge
- CRM software systems
- Adobe Creative Cloud
- Video editing
- Screen recording
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