Digital Marketing and SEO Specialist

7 days ago

Randburg, South Africa IMCD Full time

**Digital Marketing and SEO Specialist**

The role of an IMCD Marketing and SEO Specialist is to create content and news, develop and deliver campaigns, messaging and positioning in order for IMCD to be top-of-mind when the key audience considers specialty distribution. Additionally, support in delivering leadership communications to employees via our internal channels. In this role, you will assist the Head of Marketing and Communications: Africa in developing and executing communications and marketing content plans supporting all African business units.

**Person Profile: Targeted Skills & Capabilities**
- Degree in (Digital) Marketing, User Experience, Business Administration or a related field
- Minimum of 4 years in a similar role within a fast-paced organization
- Experience in working with Content Management Systems (Salesforce is a plus)
- In possession of the Pardot Certified Specialist credential or willing to take a training and become certified on short term
- Strong track record and demonstrated experience in lead generation and achieving business growth through
- Inbound Marketing and hands-on SEO and SEA campaigns in a B2B environment
- Good understanding of Digital Marketing tools such as Google Analytics, Google Ads, Google Search console, Hotjar and SEO tools.
- Strong analytical skills with a proven ability to drive initiatives and conversion optimization through data insights
- Strong knowledge and understanding of the South African market Excellent communication skills, written and verbal with English as professional language

**The position is responsible for**:

- Manage the IMCD SA, and Kenya website(s) and initiate ideas for further development of value added functionalities and components, closely collaborating with Group Product Owners and our CMS technical lead on website strategies, data analysis, planning and priorities.
- Develop and execute inbound marketing strategies to attract visitors to our website, create value added customer experiences and generate Marketing Qualified Leads for Sales
- Drive and continuously increase traffic and grow the audience of our IMCD SA and Kenya website(s) through hands-on SEO, keyword research, SEA, targeted advertising campaigns and conversion
- Partner with our local sales, technical and business teams to initiate and execute strong inbound marketing strategies focused on lead generation for Sales teams
- Act as the key point of contact for all local Digital Marketing and website related questions, including local stakeholder management
- Work closely together with Group Digital Marketing Manager on a local Digital Marketing strategy, reporting, tooling and optimizations of the digital marketing channels.
- Working together with Head of Marketing and Communications Africa, in setting up and driving integrated multi-channel campaigns, customer journeys, engagement programs and value added content strategies
- Identify trends & insights to continuously optimize multi-channel conversion, spendings and performance through data-driven decisions
- Identify trends & insights to continuously optimize multi-channel conversions, spendings and performance through data-driven decisions
- Continuously optimize customer experience and prospect conversion through on-page SEO, personalization and A/B testing
- Measure and report performance of all Pardot campaigns and activities, assess ROI and KPIs
- Grow Digital Marketing in the organization through educating stakeholders and advising them on market trends and potential
- Act as the key point of contact for all local Digital Marketing and website related questions

**Work Experience**:
A minimum of 4 years

**Primary Job Location**:
275 Oak Avenue, Ferndale, Randburg, South Africa

**Travel**:
Must have the flexibility to travel occasionally.

**IMCD Offers**
- Being part of a fast-growing international business. You need to like growth and an entrepreneurial culture
- IMCD is an equal opportunity employer
- A competitive salary and benefits package

**Closing Date for Applications

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