Coordinator: In-store Marketing

6 months ago

Roodepoort, South Africa Clover Recruitment Full time

**Job Advert Summary**:
Clover is looking for an experienced to execute in-store marketing initiatives that enhance brand visibility, drive consumer engagement, and contribute to sales growth. The position will be based in Roodepoort at Clover Head Office.

**Minimum Requirements**:

- Degree
- Experience in working with senior management
- Business English: Fluent
- Computer literacy (Advanced)
- Code 08 Driver's license

**Duties and Responsibilities**:
**Merchandising Support**
- Conduct regular audits or assessments of product displays for visual impact
- Deliver regular reports on competitor displays and strategies and identify opportunities for improvement on internal campaigns
- Record and investigate roleplayer feedback for improved efficiencies on future campaigns
- Ensure brand compliance by producing POS materials that comply with brand guidelines and legal requirements
- Drive campaign timeliness by ensuring that promotional campaigns executed on schedule

**Promotional Material Management**
- Work together with the customer marketing managers and brand teams to establish shopper centric instore plans to effectively influence shopper behaviour, in line with brand and business objectives
- Collaborate with marketing teams to plan, create, and coordinate the production of all in-store POS materials, including posters, banners, shelf talkers and product displays
- Manage production timeliness by ensuring production and delivery on time
- Control cost per unit for producing and distributing POS materials
- Track and report on POS materials in stock versus required quantities
- Ensure POS distribution accuracy by agreeing and maintaining distribution lists
- Contain waste or disposal costs for outdated or damaged POS materials

**Data Tracking & Reporting**
- Monitor in-store marketing budget expenditures and ensure adherence to agreed budgets
- Identify cost-saving opportunities without compromising campaign effectiveness
- Present regular feedback on campaign tracking and implementation to relevant roleplayers
- Track sales revenue generated during in-store marketing campaigns compared to baseline or previous periods

**Participate in cross-functional team projects and planning**
- Build and maintain open communication and collaboration within cross-functional teams for increased effectiveness

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