Digital Campaigning Specialist I

2 weeks ago


Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- To execute digital marketing campaigns in line with the overarching marketing and brand strategy across digital channels by enhancing and delivering high touch digital marketing campaign activities and processes**experience and qualifications**:

- Minimum Qualification - Relevant Degree with specialisation in Digital Marketing
- Experience - 3 to 5 years experience in a digital campaign environment, of which 1 to 2 years ideally at specialist level
- Additional Knowledge - Understanding of S earch engine optimisation (SEO), search engine marketing (SEM), marketing database, social media, and display advertising campaigns
- Knowledge in optimising landing pages, user funnels and A/B testing
- Knowledgeable about social media channels (blogs, LinkedIn, Twitter, others) and capable of effectively leveraging them for content
- Knowledge of website and marketing analytics tools
- Understanding of ad serving tools and tracking and tagging requirements
- Project management experience is an advantage



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