Head of Product and Marketing

7 months ago

Sandton, South Africa Blue Label Telecoms Full time

**ABOUT THE COMPANY**

At Blue Label Distribution, our brand philosophy is that we can create and distribute anything that is able to be digitised. Our Blu-approved brand is the face of our service offering and is underpinned by a world-class technology platform for both online and offline commerce. With a point of sale network of approximately 150 000 devices, we provide a distribution footprint across all income groups. 85% of our income comes from merchants in the informal sector.

**JOB PURPOSE**

Drive the strategic vision, development, and market positioning of our products. This leadership position requires a dynamic individual with a unique blend of expertise in both product management and marketing. This role will be responsible for overseeing the entire product lifecycle, from ideation to launch, while concurrently developing and executing comprehensive marketing strategies to enhance brand visibility and drive market growth.

**RESPONSIBILITIES**

**Product Strategy and Development**
- Develop and articulate a cohesive product strategy aligned with the overall company vision
- Lead a cross-functional product team, including product managers and developers, to deliver innovative and high-quality products
- Drive the product development process, from concept to release, ensuring products meet market needs and quality standards
- Collaborate with stakeholders to gather input for product improvements and enhancements

**Marketing Strategy and Execution**
- Develop and execute comprehensive marketing strategies that align with business objectives and enhance brand positioning
- Oversee the creation of marketing campaigns, product launches, and promotional activities to drive awareness and demand
- Utilise market research and customer insights to inform marketing strategies and optimize messaging
- Build and maintain a strong brand identity, ensuring consistency across all marketing channels

**Cross-Functional Leadership**
- Foster a collaborative environment between product management, development, and marketing teams
- Work closely with sales, customer success, and other key stakeholders to ensure alignment and effective communication
- Provide leadership and mentorship to the product and marketing teams, fostering a culture of innovation and excellence

**Performance Analysis and Optimization**
- Establish key performance indicators (KPIs) for both product and marketing functions, regularly monitoring and analyzing results
- Use data-driven insights to optimize product features, marketing campaigns, and overall business performance
- Implement continuous improvement processes to enhance product and marketing effectiveness

**Stakeholder Engagement**
- Cultivate strong relationships with internal and external stakeholders, including customers, partners, and industry influencers
- Act as a spokesperson for the company, representing our products and brand at industry events, conferences, and in media interactions

**Work Collaboratively**
- Build a culture of respect and understanding across the organisation
- Recognise outcomes which resulted from effective collaboration between teams
- Build co-operation and overcome barriers to information sharing, communication, and collaboration across the organisation
- Facilitate opportunities to engage and collaborate with external stakeholders to develop joint solutions

**Self-Management**
- Follow through to ensure that personal quality and productivity standards are consistently and accurately maintained
- Plan and prioritise, demonstrating abilities to manage competing demands
- Demonstrate abilities to anticipate and manage change
- Demonstrate flexibility in balancing achievement of own objectives with abilities to understand and respond to organizational needs

**BEHAVIOURAL COMPETENCIES**
- Evaluating Problems
- Investigate Issues
- Creating Innovation
- Building Relationships
- Communicating Information
- Providing Leadership
- Showing Resilience
- Adjusting to Change
- Giving Support
- Processing Details
- Structuring Tasks
- Driving Success
- Profit, Revenue and Growth Management
- Commercial Acumen
- Business Acumen
- Leadership and Team Management Skills.
- Excellent Communication and Interpersonal Abilities
- Analytical Skills

**EDUCATION**
- Matric
- Bachelor's degree in business, marketing, or a related field
- MBA advantageous

**EXPERIENCE**
- 8+ years’ relevant experience
- Proven experience in a senior leadership role overseeing both product management and marketing functions
- Strong background in product development, including a track record of successfully bringing products to market.

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