Snr Product Manager

2 weeks ago

Johannesburg, South Africa L'Oreal Full time

KEY JOB ACCOUNTABILITIES
- Orchestrate the launches and push growth of pillar products using their own product, market and consumer expertise, to contribute to continued growth for the brand and the consumer relationship.
- Collect and analyse consumer and market insights and competition strategies to make recommendations to management
- Implement new launches, maintain growth in pillar products and animate core catalogue
- Propose and monitor marketing mix strategies (IMC/360/Digital/Retail) to build integrated, engaging consumer brand experiences
- Adapt communication material (imagery, digital, point of sale)
- Mobilise and work with other departments (sales, logistic, education, etc. ) and partner agencies to build broader business strategy; meet the deadlines
- Make recommendations to management on the category based on own expertise of the consumer, market and competitors (launch analysis, strategic memo, etc.)
- Manage budget and ensure sales forecast accuracy
- Effectively prepare clear messages for senior management
- Own the brand patrimony, guarantee the brand identity: ensure that all actions are in line with the sense of purpose while nourishing the brand
- Manage the local brand portfolio to win against competition and ensure brand positionings according to the global/regional strategy; develop and execute superior launch and promotion activations to meet the set objectives in market shares, net sales, margins and profitability
- Drive digitalization to the next level across all touchpoints (Consumer, Medical, POS) and become #1 dermo-cosmetic brand online in terms of engagement & e
- commerce
- Build a local network in the market focusing on the extraordinary meaning of recommender
- and KOL-management for the derma business; ensure high performing, actively collaborating sales and medical management organizations to gain strong recommendations from both, Pharmacists/DAs and Derms
- Implement best in class point of sale practices in line with global & regional guidelines

PROFESSIONAL & TECHNICAL COMPETENCIES:
MARKET & CONSUMER INSIGHT
- Identifies market drivers
- Translates trends and consumer knowledge into meaningful insights

BRAND DEVELOPMENT
- Thinks brand strategy
- Imagines disruptive products & services
- Develops integrated campaigns that work
- Integrates retail & shopper expertise

ACTIVATION EXCELLENCE
- Delivers excellence with agility and rigor
- Integrates sustainable, business consciousness

COLLABORATIVE LEADERSHIP
- Creates collaboration for bigger success
- Shares & leverages best practices

L'ORÉAL COMPETENCIES
- INNOVATOR
- STRATEGIST
- PEOPLE DEVELOPER
- INTEGRATOR
- ENTREPRENEUR
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