Digital Acquisition Manager

7 months ago


Cape Town, South Africa Esteem Recruitment Full time

Our Client a Leader in Online Gaming, Currently seeks an experienced Digital Acquisitions manager for Branch in Cape town

The role of a digital acquisition manager has the responsibility to manage one or more digital acquisition channels (search, display, social, site, PPC etc) to meet specific sales targets for the organization.

You will have a marketing budget that they can allocate to various tactics within the channels they manage to meet the sales targets. Assistance in building digital strategy & media plans as well as execution\

role of a digital acquisition manager requires you to make decisions on below
- What key business objectives/challenges/opportunities should your channel address?
- How should the budget be split between various tactics over the year to ensure sales targets are being met?What should your plan B, Plan C be in case Plan A does not work?
- Is your channel a mid-funnel channel, higher-funnel channel or lower-funnel channel?What attribution model is the right model for my channel?
- Sales are not looking good, how should you pivot on your strategies?
- What KPIs should be looked at to determine if a tactic should be paused, should have budget reduced or should be given more budget?
- What should the evaluation framework be for a new tactic (not tested before) to see if it can help meet the specific business objective?
- Is your agency working well, how do I evaluate their effectiveness?
- What should your creative strategy look like? Which new ad formats should you try?

Should you change the key message of my creatives to connect to customers better?
- What is competition doing in your channels? Can their tactics (messaging, offer etc) impact your results?

How should you react to their new strategies and tactics?
- What are the new alphas and betas coming along in the platform that you should register your organization for?
- How do you prove the value your channel is contributing to the overall business results?Not all organizations have an ecommerce element which can sometimes it hard to measure the direct impact of digital advertising on business results
- How do you establish the right kinds of partnerships with big vendors so they give you the attention your channels need to succeed?
- How do you establish some key best practices to ensure you are learning from your past mistakes and getting better week over week and month over month

It is definitely a very exciting role in a space that only gets more exciting

**Job Types**: Full-time, Permanent

**Salary**: From R55,000.00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)



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