Retail Social Media Manager

2 weeks ago


Cape Town, South Africa Adele Wint & Associates Full time

**JOB PURPOSE **(describe in one or two sentences the overall and unique purpose of the job)
- To develop original content and creative avenues for social media, to attract customers, promote the Clicks, TBS and GNC brands and maintain a strong online presence. You will have 4 direct reports.

**JOB OBJECTIVES** (describe the key responsibilities of the job, in order of importance)
- To use social media marketing tools to execute and maintain Clicks, TBS and GNC brand plan.
- To design and coordinate implementation of differentiating customer experience initiatives, tools, and processes - Customer Experiences Implementation.
- To execute several aspects of digital marketing operations, such as planning digital marketing campaigns including supplier campaigns, creating concepts and contents, setting audiences and value propositions, and integrating digital channels.
- To contribute to the definition of the digital marketing strategy and plan by providing input regarding the implementation of initiatives.
- To conduct research and select relevant information to enable analysis of key themes and trends using primary data sources and business intelligence tools.

**KEY CHALLENGES** (describe any key challenges the job faces that may have a significant impact on performance)
- Lack of design resources.
- Targeting right platforms and audience for maximum engagement.
- Keeping abreast with changing developments in social media.
- Aligning social media strategies throughout different departments and supplier campaigns.
- Implementing adjusted strategies for different social media platforms.
- Community management & crisis management.

**JOB RELATED KNOWLEDGE **(specify the type and level of knowledge required)

Essential

Desirable
- Digital marketing principles, practices and global trends (expert)
- Social media platforms (expert)
- Knowledge of social media algorithms (expert)
- Budget Management (seasoned)
- Financial Management (applied)
- Understanding CI and design principles (applied)
- Copywriting and editing (expert)
- Reporting and social media analytics
- Change management

**JOB RELATED SKILLS **(specify the type and level of skill required)**
Essential

Desirable
- Stakeholder engagement (advanced)
- Strategic thinking (proficient)
- Campaign and project management (expert)
- Innovative thinking and creating new growth opportunities (proficient)
- Negotiation skills (proficient)
- Maintaining relationships (proficient)
- Analytical skills (BI, reporting) and drawing insights from data (proficient)
- Persuasive communication (intermediate)
- Effective communication (proficient)
- Managing complexity (proficient)
- Content management (advanced)
- Advanced data analytics / data science

**JOB EXPERIENCE **(specify the type and amount of experience required)

Essential

Desirable
- Minimum of 5 years experience in marketing (desirable in retail/FMCG marketing), with at least 3 years experience in social media marketing
- Minimum of 3 years experience leading teams and creating motivating and high-performance environment
- 6+ years experience in marketing (desirable in retail/FMCG marketing), with 5+ years in social media marketing
- 4+ years experience managing diverse teams

**EDUCATION **(specify the minimum level of formal education and /or any other certification, accreditation or registration)**
Essential

Desirable
- National Diploma in Marketing (or relevant discipline)
- Bachelor of Commerce degree (or relevant discipline, e.g. Marketing)
- Project management qualification


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