Leads Generation Specialist

6 days ago


Randburg, South Africa Hach Full time

Danaher Corporation is an ~$20 billion company that designs, manufactures, and markets products and services with strong brand names, proprietary technologies, and major market positions. Driven by strong core values and a foundation provided by the Danaher Business System, Danaher's associates are pursuing a focused strategy aimed at creating a Premier Global Enterprise.

Danaher operates globally with about 50% of its revenues derived from outside the United States. The Company has significant operating businesses headquartered in Europe and has greatly expanded its operating presence in Asia over the past several years. Danaher is a well-capitalized business, which has historically used available cash flow to fund acquisition activity. Our consistent success is the direct result of our people and the Danaher Business System (DBS). DBS has evolved from a collection of manufacturing improvement tools into a philosophy, set of values, and series of management processes that collectively define who we are and how we do what we do. Today, our DBS tools are designed to help us excel in areas of GROWTH, LEADERSHIP, and LEAN.

**DIVERSITY & INCLUSION**: At Danaher, we are dedicated to building and sustaining a truly diverse and inclusive culture. These are not just words on a page—Diversity, and Inclusion is a top priority for the company, and it ties deeply to each of our core values.

**WATER QUALITY PLATFORM**:
ChemTreat - Real experts, real results for industry-leading industrial water treatment.

Hach - Ensuring water quality worldwide through simple, accurate testing solutions.

Trojan Technologies - Ensuring greater water confidence and environmental stewardship for people, industries and municipalities.

McCrometer - Industry-leading expertise in global flow instrumentation.

At WQ and at Danaher, you can build a career in a way no other company can duplicate. Our brands allow us to offer dynamic careers across multiple industries. We’re innovative, fast-paced, results-oriented, and we win. We need talented people to keep winning. Here you’ll learn how DBS is used to shape strategy, focus execution, align our people, and create value for customers and shareholders. Come join our winning team.

***:
The Leads Generating Specialist will be responsible for proactively driving marketing lead generation and qualification activities and processes to accelerate incremental revenue growth in South Africa. Aside from the main role of managing marketing-generated leads and helping drive TMDM in the region, they will also be in-charge of maintaining and improving the quality of the marketing database to develop more effective and targeted TMDM activities and provide administrative sales support when needed.

ROLE AND RESPONSIBILITIES Marketing Lead Management Duties

Drive TMDM in MEA

Conduct tele-lead generation to support marketing activities and campaigns.

Conduct lead qualification to qualify all leads assigned from marketing activities (events, SEO, PPC, third part databases, etc.) using established internal processes

Assign qualified leads to channel partners and/or ISS team to respond to customer inquiries.

Utilize funnel management practices to progress opportunities to close

Meet marketing KPIs through visual management, PSP, and countermeasures where appropriate.

Daily update of data on SFDC Marketing Visibility Duties

Drive the visibility initiative for the entity

Populate and maintain highest standards of data accuracy and integrity in SFDC

Ensure account visibility criteria is applied to all assigned accounts

Work with the commercial team and channel partners to achieve visibility KPIs

Sales Support Duties

Manage our Share of Wallet initiative to increase consumable business in existing client base

Generate quotations and support Regional Sales Associates with Sales Administrative tasks

Other ad hoc duties as assigned by the Sales and Marketing Manager BACKGROUND & SKILL REQUIREMENTS:
Minimum 2 years leads generation and qualification experience, ideally within a B2B business

Strong understanding of effective lead generation and qualification processes.

Knowledge of demand creation tools and multi-department, multi-stakeholder sales processes.

Proven track record of growing leads and sales through online marketing.

Positive, Proactive, able to multi-task, well organized with an eye for details.

Excellent analytical and project management skills.

Strong interpersonal and communication skills.

Proficient in MS Office and good working knowledge of Excel and Salesforce.

**PROFESSIONAL EXPERIENCE & MINIMUM REQUIREMENTS**:
>2 years lead generation/qualification experience

Proven track record of integrity and compliance in all business dealings

Demonstrated track record of delivering results beyond expectations

Demonstrated ability to navigate difficult business environments

Use of reporting tools such as Excel, Access, PowerPoint, CRM (Sales Force)

**Languages**: English is a



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