Customer Director Saf

4 weeks ago

Johannesburg, South Africa The Coca-Cola Company Full time

**KEY WORKING PARAMETERS**:
**Focus, Scope, & Impact**:

- ** Lead, design and implement integrated short and mid-term strategies for Regional Customers in the ECAF Franchise to accelerate customer-back, consumer-centric programing and thus accelerate incidence-, NSR- and Margin growth with these Customers by bringing in the “voice of the customer” into our TCCC program design early and thus maximize relevance and execution at the POP/ “shop floor”.**:

- ** Responsible to retain existing business and win new customers through new market entries and competitive RFPs. Key Objective is to accelerate our TCCS basket incidence with Customers and accelerate sustainable topline NSR- and Margin growth**:

- ** Ownership of channel and customer metrics and analyses as well as agreement compliance, channel coherency and advanced analytic based approaches for leading edge category planning and customer negotiation**:
**KEY SUCCESS PARAMETERS**:
**Experience**:

- ** 10+ years of leadership experience in customer, commercial, operational marketing.**:

- ** Strong planning and collaboration skills**:

- ** Strong customer understanding from an execution perspective**:

- ** Ability to think from planning to execution and solid system commercial and brand management**:
**Work Focus**:

- ** The roles require deep customer understanding as well strong leadership and accountability to influence our cross-functional system teams towards consumer
- and customer-relevant plans that drive revenue and profit growth with a sustainable long-term competitive advantage**:

- ** Implement plans to unlock growth opportunities with channels, focused on occasion development, trip conversion and outlet expansion opportunities as well as portfolio expansion opportunities.**:

- ** Drives disciplined implementation of the channel, purchase mode playbooks.**:

- ** Build calendar of activation, brief marketing for communication requirements, co-develop channel development plans with bottlers, support priority key customer relationships with tailored activations when necessary.**:

- ** Deploy Commercial Beverages category vision and ensure consistency of value propositions with defined priority roles of the channel (e.g. recruitment, trial, frequency) with bottlers and customers.**:

- ** Co-develop channel development business plan with bottlers, including brand and package portfolio priorities and activation plans. Responsible for basing development plans in channel opportunity mapping.**:

- ** Support priority key customer relationships with tailored activations when necessary**:

- ** Manage customer specific DME as well as DME allocated to perform the work in scope.**:
**Communication Focus**:

- **Internal Communication includes Global Account Management and other System KA roles**:

- ** External communication includes Bottlers, senior leaders of major customers, customer engagement, agency management**:

- ** Influencing and negotiation skills are essential for these roles as they will influence taking action on their strategies as well as securing investment for those to be implemented.**:
**Key Knowledge Requirements**:
**Mastery of **_(REQUIRED)_**:
**1 SYSTEM PLANNING**:
**2 CHANNEL/SHOPPER MARKETING**:
**3 CUSTOMER MANAGEMENT/CATMAN**:
**4 RGM INCL. SEGMENTATION & OBPPC**:
**5 SYSTEM & CUSTOMER ECONOMICS**:
**broad expertise in **_(Good to have)_**:
**1 TURNING INSIGHTS INTO STRATEGY**:
**2 VALUE TO MARKET**:
**3 PROJECT MANAGEMENT**:
**4 SUPPLY CHAIN**:
**Skills**

Sales Process; Business Planning; Strategic Planning; Customer Relationship Management (CRM); Sales Management; Collaborative Leadership; Strategic Sales Management; Project Management; Consultative Sales Management; Sales Forecasting; Communication; Operational Assessment; Problem Solving; Business Development; Influencing (Inactive); Solutions Selling
**Our Purpose and Growth Culture**:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors - curious, empowered, inclusive and agile - and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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