Brand Marketing Manager

4 weeks ago

Johannesburg, South Africa ADvTECH Full time

**Overall purpose of the job**:

- Responsible for the planning, development, and implementation of the Brand Marketing strategies, marketing communications, and public relations activities, both external and internal.
- Lead and manage the marketing and sales activities of the Brand across all its campuses and locations to ensure schools are meeting their retention and enrolment objectives.
- Responsible for ensuring that marketing and sales expertise/advice is delivered to the Brand Managing Director and Principals and guidance is given to the School Administrators.

**Responsibilities**:
**Output 1 - Brand Marketing Strategy**:

- Develop and implement a brand marketing strategy
- Develop and implement a marketing and communications, PR, media and advertising strategy annually, aligned with the brand strategies
- Prepare budget plan, annually and monitor and manage expenditure against budget
- Compile and update the Brand Corporate Identity Manual and oversee implementation and adoption thereof, as required
- Participate in on-boarding and/or due diligence for new schools including developing communication strategies for acquisitions
- Provide marketing training/education for Principals, Administrators and Enrolment
- Officers, as necessary

**Output 2 - Brand Sales Strategy**:

- Develop and implement a sales strategy for the brand
- Set sales targets as agreed with Brand Managing Director and Principals - communicate these to Admissions staff and School Administrators
- Devise plans to achieve sales (enrolment) targets, monitor these and drive improvement where performance is lagging
- Manage the entire lead-to-enrolment process, tracking leads identified and conversion rates
- Gather information regarding students that enquire but enrol elsewhere
- Manage and oversee implementation of Sales module of STASY (School Information System)
- Formulate, monitor, measure and analyse student retention plans, especially for key roll-over grades
- Arrange for sales training of School Administrators and Admissions staff, as required
- ** Output 3 - Relationship Management**:

- Meet with and create productive working relationships with relevant stakeholders and media. Establish and maintain an up-to-date database of student/parent leads
- Establish potential feeder schools and encourage schools to build relationships with them to promote enrolment
- Maintain sound relations with staff at Schools Marketing hub. For provision of PR, Graphic Design, Website and Digital Marketing services to the brand and ensure timeous delivery of quality services
- Build and maintain relationships with all schools within the brand and their principals to ensure effective communication and information flow
- Establish a network of relevant suppliers to provide the services necessary at the required quality standards
- Develop and implement a strategy to manage and enhance alumni relations
- Oversee marketing sponsorships in the schools

**Output 4 - Market Research & Intelligence**:

- Monitor competitor activity and initiatives and keep Brand Managing Director appraised on key insights that will support brand focus
- Undertake competitor analysis, as required and communicate insights to Brand MD and/or Principals
- Analyse market and consumer trends and incorporate information into marketing and brand plans
- Monitor and assess parent and student satisfaction and incorporate information into marketing and sales plans/initiatives
- Responsible for editorial direction, design, production, and distribution of publications

**Output 5 - Management of Promotions, Events & Collateral**:

- Plan and manage exhibitions and functions
- Make recommendations regarding collateral, source same and ensure timeous delivery and distribution thereof
- Create content for Brand marketing material and sources and manage inputs from suppliers
- Manage compilation, printing and distribution of Brand consumer magazine
- Oversee branding of school signage, bus branding, gazebos etc.

**Output 6 - Crisis Communications**:

- In partnership with Group Marketing resources, develop and implement a Crisis Communication policy
- Manages crises and issues that arise, appropriately and timeously escalating potentially serious issues appropriately
- Manages all media requests including social media responses as appropriate
- Ensures all affected parties are communicated with in accordance with company policy to mitigate risk

**Output 7 - Staff Management**
- Ensures staff roles and responsibilities are clarified and performance objectives set and monitored
- Conducts performance reviews in accordance with policy and procedure and takes corrective action as required
- Ensures identification of critical skills essential for sustainability of service delivery to the brand
- Ensures marketing and admissions staff are adequately trained

**Education (Formal Qualification required)**
- B-degree in Marketing

**Ideal**
- Honours in Marketing

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