Marketing Digital Strategist

2 weeks ago

Durban, South Africa Affirmative Portfolios Full time

**Marketing**
**Durban**
***:
**MARKETING DIGITAL STRATEGIST DURBAN R30 000 PM**
- line and off-line strategies for the company.

The Marketing strategist position involves a variety of tasks, including designing and executing high level paid and internal media digital marketing campaigns. and Executing market research and developing strategies in line with the target audience. If you are a creative, goal-oriented professional, we would like you to be part of our team and share innovative ideas to achieve our targets. Ultimately, you should be able to increase our market share and ensure brand consistency.

**Responsibilities**

Conduct in-depth research to identify new market opportunities and consumer preferences to support campaign creations that are specific to digital trends.

Develop specific digital marketing goals that align with the overall direction and business goals.

Develop and maintain digital campaigns to increase web traffic

Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.

Forecast market trends with new business opportunities.

Research market to identify new opportunities

Analyse sales and marketing metrics

Generate innovative ideas to promote our brand and our products via new technological innovation.

Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans

Use customer feedback to ensure client satisfaction.

Ensure brand alignment to increase brand awareness and equity.

Content management producer in line with digital metrics.

Design and implement digital marketing strategies aligned with business targets.

Address advertising needs.

Ensure brand consistency through all marketing channels.

Use customer feedback to ensure client satisfaction.

Liaise with internal teams and ensure brand consistency.

Establish a strong, long-term web presence.

Produce analytical reporting metrics across all platforms.

**Requirements**:
Proven work experience as a digital Marketing strategist - designing and execution of the strategy.

Agency experience a preference.

Able to implement and execute the digital strategies across all platforms.

Demonstrable experience with marketing campaigns and web technologies (e.g. online tools and social media)

In-depth knowledge of CRM software and Content Management Systems

Familiarity with SEO/SEM and Google Analytics/ Hootsuite/ Sem Rush

Understanding of web design

Excellent communication skills (verbal and written)

Strong analytical skills

Creative thinker with data-driven analytical aptitude

Team management skills

Bachelor’s degree in Marketing or relevant field

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