Digital Marketing Manager

2 weeks ago


Durban, South Africa Ad Talent Africa Full time

Who we are: A globally renowned entity in the car rental industry.

Who we are looking for: A highly motivated and results-driven Digital Marketing Specialist responsible for creating, implementing and managing successful digital marketing campaigns to increase brand awareness, customer engagement and overall revenue growth. 

What you will do:

  • Develop, execute and manage effective digital marketing campaigns across various channels, including Google Ads, Facebook Ads, Instagram Ads, YouTube and paid digital social media platforms
  • Effectively combine brand awareness with performance digital marketing
  • Conduct thorough market research and analysis to identify new opportunities and optimise existing campaigns to improve performance
  • Manage the budget and expenses for each campaign, ensuring cost reduction and maximum ROI
  • Work closely with the marketing team to develop engaging and persuasive content that resonates with our target audience
  • Analyse campaign data and provide regular reports to key stakeholders to identify trends and opportunities for growth
  • Monitor and optimise campaigns to ensure we are meeting our KPIs and continuously improving performance
  • Stay up-to-date with industry trends, new technologies and emerging digital marketing techniques

What do you need:

  • Bachelor's degree in Marketing, Communications, Business Administration or a related field
  • Proven experience in developing and executing successful digital marketing campaigns (car rental or automotive industry experience preferred)
  • Strong analytical skills and attention to detail to track and measure campaign performance
  • Excellent communication and interpersonal skills to work effectively with internal and external stakeholders
  • Strong project management skills, with the ability to manage multiple campaigns and priorities simultaneously
  • Self-starter, proactive and able to work independently with minimal supervision
  • Knowledge of digital marketing tools such as Google Ads, Facebook Ads Manager and Google Analytics.


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