Mid - Senior Content Specialist: In-house

6 months ago

Cape Town, South Africa Viv Gordon Placements Full time

We have a sterling, fully on-site opportunity for a mid-senior Content Specialist to join the in-house studio at one of South Africa’s most legendary gaming, and entertainment brands based in Cape Town’s CBD.

The Content Specialist is responsible for creating, presenting, and producing outstanding, meaningful, quality, and relevant content that drives traffic and increases brand visibility for the Brand across various channels and platforms, as well as creating entertaining and inspiring campaigns to boost sales and brand building results.

Content will include written, digital, customer and corporate web and video content, as well as social, mailers, SMS, paid and digital brochures, from conceptualisation to publication (pipeline of brainstorming, assignment, production, editing, proofreading, publication, reporting and analysis).

**Responsibilities**:

- Develop plans for generating meaningful content to drive increased traffic, engagement, and brand visibility, in line with customers characteristics and online preferences.
- Conceptualise and plan for digital content storyline and layouts for various channels ensuring content remains fresh and exciting.
- Brainstorm, design, and deliver content in different forms including video, photographs, social, written, etc.
- Produce general copywriting for the company’s website and blogs Copywriting for consumer and corporate websites
-Promotional website content. promotions, events, advert banners, and special offers.
- Copy for Social media content - organic and paid.
- Promotional and enticing copy for online advertising campaigns (e.g. Google AdWords, Facebook Ads).
- Attend occasional events to support real-time and wrap-up coverage.
- Develop and upload content to social platforms: Facebook, Instagram, YouTube, Twitter, LinkedIn.
- Develop and upload content to digital paid media platforms: Google Search, Google Display.
- Develop and upload dynamic content (specials, events, and promotions) to the website.
- Proof-read and edit content for various platforms.
- Review and optimise the ongoing performance of all content using key SEO strategies and tools to ensure growth.
- Own the photographic e-commerce assets and image library including renaming, resizing, and uploading images from photoshoots.
- Facilitate the image editing process, including retouching, and resizing with speed and accuracy.
- Work with editors, producers, and other designers to resolve technical and/or design issues.
- Correspond and obtain approvals on final content, against brief.
- Be an ideas bank of innovation and concepts to be used as a foundation for content for various online channels in line with business requirements.
- Perform content audits.
- Commission, edit, and proofread content ensuring it meets style, tone and marketing message requirements, as well as reflecting the brand.
- Co-ordinate the online community content and reputation management, engaging with communities across all social platforms.
- Adobe social listening, tracking, and tagging and responding to complaints, inquiries and comments through Adobe Social.
- Complete monthly content and social (organic and paid) reports, including the analysis and ROI of relevant content aimed at specific channels and market segments.
- Maintain an extensive digital and physical collection sample archive.

**Requirements**:

- 3 Year Bachelor’s Degree preferably in Marketing, Communication, English or Journalism
- Copywriting certification
- 6+ years’ work experience
- GAIQ certification is an advantage
- Experience marketing with experience using one or more digital content management systems (Adobe Experience Manager, WordPress, etc.)
- Experience co-ordinating and managing suppliers and an outsourced content team
- Knowledge / ability to use a social media scheduling tool
- May be required to work outside of normal working hours, in line with operational requirements (including weekends, public holidays)
- Au fait with rules of each social platform and best practice
- Digital asset management
- SEO: keyword implementation, site links, metadata
- Basic HTML and CSS understanding
- Basic understanding of Google Analytics
- Ability to use browser developer tools to review content on different device screen sizes
- Knowledge of Bootstrap
- Knowledge and enjoyment of sport
- Analytical
- Creating and improving skills
- Able to source information
- Organised and a great co-ordinator
- Responds with urgency
- Collaborative
- Google Webmaster - advantageous
- Photoshop and basic design skills - advantageous
- Digital User Experience (UX) - advantageous
- Schema.org enhancements - advantageous
- Digital User Experience (UX) - advantageous.

City: Cape Town

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Tam756

**Tamara Wolpert**:
GM & Consultant

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