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E-commerce, Sales and Customer Manager

4 months ago

Durban, South Africa TAC Recruitment Full time

KwaZulu Natal, Durban
- 800K plus benefits

Responsible for the Ecommerce Brand Growth Model with combination of Brand Management, Trade Marketing & Performance Marketing. Responsible for creating consumer experiences across all eCommerce touchpoints for the country

**Principle Accountabilities**
- Develop and Manage Category Strategic Marketing Plan in E-Commerce; including eNPD
- Work closely with E-Customer Development team to drive growth of respective Category through optimal Trade Spend Management
- Drive Traffic & Conversion Rate to respective Category through optimal Media & Marketing Spend Management
- Conceiving, planning and execution of key promotion, activation and brand related activity
- Coordinate with S&CM/Marketing and E-Customer team to develop content & implement across E-Commerce (e.g. SKU PDP page, campaign/promo banners, brand store, newsletter images etc) in line with the brand guidelines.
- To track portfolio content across all platforms and ensure it is always up to date (bundles, promos, new thematic etc.).
- Develop and optimize product description and SKU listing to trigger high rank on-site organic search.
- Work with Manager in creating in-store promo for specific and cross category SKUs including content, visibility and converted traffic through Marketing Program, both National and Channel specific.
- Oversee the Customer Service performance on product discussion, review & rating.
- Analyse the integrated sales report performance across online sales channels.
- Own Category participation in Online Shopping Events
- Manage Marketing Budget and monitor usage for both Out platform and In Platform
- Responsible for tracking the performance of all campaigns that are run
- Designing and developing the campaigns with Business Manager, Brand Team and BDM
- Devising and executing the performance marketing strategy
- Provide search insights to the eCustomer Managers and Brand teams.
- Ownership of Digital Shelf tracking tool: Outputs and Inputs
- Relevant tertiary qualification
- Min 5 years of experience in S&CM or sales position and eCom
- Preferably with proven track record in managing eCom accounts

For more information please contact:

- Cornie Cilliers