Marketing Manager
10 hours ago
A dynamic and growing group of companies within Cape Town are looking for passionate individual who enjoys the challenges of the tech industry. Individuals who strive to want to grow with a team and continuously improve personal skill, then this opportunity is for you. This conglomerate is in search of a Marketing Manager to lead the marketing for their Internet ISP & Fibre providing department. A minimum of 4 - 5 years’ experience within the Technical / IT environment a must.
**Core Responsibility**:
Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels
Monitor and analyze all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be
Use SEO principles to maximize copy’s reach
Manage the planning, implementing and control of marketing campaigns across the brand
This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team
The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager
Analyze brand positioning and consumer insights
Research and analyze target market, industry trends and competitors’ activities
Target specific market segments to increase sales revenue
Assessing the business needs of the relevant business units
Co-create a PPC and Social Media strategy, budget and implementation plan
Create engaging content for social media
Community management on social media platforms
Participate in crafting marketing, advertising and communication strategies
Translate brand elements into plans and go-to-market strategies
Analyze data
Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator
Development of effective and creative digital marketing campaigns that contributes to the brands growth
Develop and on occasion produce creative concepts through the execution on assigned brands
Research and identify various creative opportunities
Present copy concepts and final deliverables to the internal team, and management as needed
Proofing and editing existing copy and adapting as required
Creating blogs ideas that need to go out to the website and on social media platforms
Relationship building with external stakeholders
Planning and project management of field marketing/activations will be required from time to time
Maintaining the front-end branding and copy of the website, as well as Chatbot
Maintaining product packages on FNO websites
**Education**:
Matric
Degree in Marketing / Journalism / Communications / Information Systems
Experience in marketing in the ISP industry will be a distinct advantage
Must have hands-on campaign management experience
Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console
Extensive digital marketing experience (social media, Google Ads, running digital campaigns, lead capturing and SEO).
Proven ability to develop brand and marketing strategies and communicate recommendations to management
Excellent computer skills, knowledge of WordPress and Adobe programmes, e.g., InDesign, Illustrator and Photoshop
Experience working with WordPress
Advanced writing and language skills
**Skills**:
Leadership skills
Strategy Development
Deadline driven
Discipline - with regard to task completion and accuracy of data
Organized, with an eye for detail - be able to prioritize a varied workload
Excellent computer skills
Excellent communication skills
Proven organizational skills
Able to perform under pressure and adhere to strict deadlines
Results-driven
Ability to professionally present information (verbal/written) to top management
Be creative
Enjoy working in a fast-paced, high demand, high-turnaround environment
Be a team player with excellent interpersonal skills
Business acumen
**Job Types**: Full-time, Permanent
**Salary**: R40,000.00 - R50,000.00 per month
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