Marketing Manager

10 hours ago


Cape Town, South Africa Edge Personnel (Pty) Ltd Full time

A dynamic and growing group of companies within Cape Town are looking for passionate individual who enjoys the challenges of the tech industry. Individuals who strive to want to grow with a team and continuously improve personal skill, then this opportunity is for you. This conglomerate is in search of a Marketing Manager to lead the marketing for their Internet ISP & Fibre providing department. A minimum of 4 - 5 years’ experience within the Technical / IT environment a must.

**Core Responsibility**:
Define and lead digital marketing strategies to drive complementary growth and customer acquisition across all digital channels

Monitor and analyze all relevant digital marketing KPIs and metrics, react quickly to underperformance and adjust the course accordingly if need be

Use SEO principles to maximize copy’s reach

Manage the planning, implementing and control of marketing campaigns across the brand

This role incorporates “traffic” responsibilities wherein briefs are received from internal clients and allocated to the team

The role will require management of production in sourcing quotes, arranging campaign collateral, reviewing final output, liaising with external agencies and ensuring timelines are managed and communicated - fulfilling the role of campaign and project manager

Analyze brand positioning and consumer insights

Research and analyze target market, industry trends and competitors’ activities

Target specific market segments to increase sales revenue

Assessing the business needs of the relevant business units

Co-create a PPC and Social Media strategy, budget and implementation plan

Create engaging content for social media

Community management on social media platforms

Participate in crafting marketing, advertising and communication strategies

Translate brand elements into plans and go-to-market strategies

Analyze data

Measure and report performance of all marketing campaigns, and assess return on investment and key performance indicator

Development of effective and creative digital marketing campaigns that contributes to the brands growth

Develop and on occasion produce creative concepts through the execution on assigned brands

Research and identify various creative opportunities

Present copy concepts and final deliverables to the internal team, and management as needed

Proofing and editing existing copy and adapting as required

Creating blogs ideas that need to go out to the website and on social media platforms

Relationship building with external stakeholders

Planning and project management of field marketing/activations will be required from time to time

Maintaining the front-end branding and copy of the website, as well as Chatbot

Maintaining product packages on FNO websites

**Education**:
Matric

Degree in Marketing / Journalism / Communications / Information Systems

Experience in marketing in the ISP industry will be a distinct advantage

Must have hands-on campaign management experience

Experience using Google Analytics, Google Tag Manager, Google My Business, Google Search Console

Extensive digital marketing experience (social media, Google Ads, running digital campaigns, lead capturing and SEO).

Proven ability to develop brand and marketing strategies and communicate recommendations to management

Excellent computer skills, knowledge of WordPress and Adobe programmes, e.g., InDesign, Illustrator and Photoshop

Experience working with WordPress

Advanced writing and language skills

**Skills**:
Leadership skills

Strategy Development

Deadline driven

Discipline - with regard to task completion and accuracy of data

Organized, with an eye for detail - be able to prioritize a varied workload

Excellent computer skills

Excellent communication skills

Proven organizational skills

Able to perform under pressure and adhere to strict deadlines

Results-driven

Ability to professionally present information (verbal/written) to top management

Be creative

Enjoy working in a fast-paced, high demand, high-turnaround environment

Be a team player with excellent interpersonal skills

Business acumen

**Job Types**: Full-time, Permanent

**Salary**: R40,000.00 - R50,000.00 per month


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