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Media & Marketing Manager

4 months ago

Johannesburg, South Africa WomHub Full time

**Media & Marketing Manager**

October 2023 - WomHub is hiring We are looking for a dynamic and strong Media & Marketing Manager to undertake a variety of event and programme management tasks based in Johannesburg or Cape Town

**About WomHub**

WomHub is an eco-system builder specialising in building gender diversity in STEM (Science, Engineering, Technology, Mining and Manufacturing) value chains;. Following a holistic approach, we support girls and women at every stage, from attraction to exit and everything in between to create a more inclusive and equitable society.

WomHub’s foundation, WomEng supports women and girls in engineering and technology industries through talent and capacity building programmes to ignite careers in STEM fields.

Our entrepreneurship vertical incorporates both incubators and accelerators to nurture and build a vibrant community of female entrepreneurs, supporting their growth and success. Recognizing the unique challenges faced by women in STEM in starting and scaling businesses, WomHub offers tailored resources, thematic programmes and mentorship that focus on the unique entrepreneurial stage, vertical and growth points. From ideation to funding, WomHub guides women through every step of the entrepreneurial process, helping them build sustainable and successful ventures.

WomHub spaces incorporate our coworking spaces; state-of-the-art infrastructure, amenities, and eventing spaces that facilitate meaningful interactions and collaborations among both our internal programmes and community as well as an external female founder community.

**About The Role**

**Key Responsibilities**

**Marketing Strategy**
- Develop and execute marketing strategies to promote WomHub and its verticals to a wider audience
- Work with our events and programme teams to create promotional materials programmes
- Collaborate with our partners and sponsors to develop joint marketing campaigns
- Manage contributors to correctly deliver content for channels
- Line manage MarComms Coordinator and other contributors to effectively aline marketing efforts
- **Work within budget to meet marketing targets**

**Content Development**
- Develop and manage media press releases and programme outline briefs
- Develop content, visual and written, to engage with followers and increase visibility
- Develop and manage digital advertising campaigns to reach new audiences
- Oversight on content contributors from management and programme teams to deliver correct content in a timeous manner, within the WomHub voice
- Create and manage marketing campaigns to promote events and programmes

**Channel Strategy and Management**
- Develop and manage a multi channel strategy, online and offline, for WomHub and its verticals
- Manage best practices to strategically reach the correct audiences
- Manage marcomms team to seamless execute on the developed strategy

**Community Strategy**
- Strategically develop and manage community communications and channels

**Records and Reporting**
- Analyze data and report on the effectiveness of
- Support programme teams with the marketing data relevant to each programme and campaign

**Admin**
- Complete all necessary admin and reporting tasks within in the necessary time for both inhouse reporting as well as client reporting

**Adhoc**
- Where needed, support on inhouse team projects, for example, and not limited to, WomHub Showcase, Investor Roadshows, Ecosystem tours etc

**Requirements**:

- Minimum qualification: Bachelor's degree in the related field
- At least 5 years of experience in marketing, with a focus on digital marketing and social media
- Experience managing and creating content for social media platforms
- Experience with digital advertising platforms such as Google Ads and Facebook Ads
- Knowledge of SEO and Google Analytics
- Ability to analyze data and report on the effectiveness of marketing campaigns
- Proven experience in project management and/or event planning
- Experience working with incubators a plus
- Strong interpersonal and communication skills, with the ability to build relationships with different stakeholders
- Ability to communicate fluently in English (written and verbal)
- Add other role specific requirements
- Detail-oriented
- Strong computer and IT systems skills - Microsoft Office (Excel, Word, PowerPoint)
- Strong experience with team coordination and management
- Quick learner with passion and drive
- Work under pressure
- Have flexibility to travel domestic and international
- Have a valid driver’s license and passport
- Must be available to start - Immediately
- Must be based in Johannesburg, South Africa
- Required to work minimum 40 hours a week
- Required to work outside of office hours if required to complete projects and tasks.

**Salary and Benefits**

Full time position

**Salary**: R18 000.00- R25 000.00 per month CTC

Salary is negotiable based on work experience.

**Application**

Application deadline: September, 2023

**About WomHub