Segment Marketing Head B

3 days ago


Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:
To provide strategic partnership to a Segment Exco by assessing business, offering solutions, advising and directing the development of marketing strategies and plans in line with the business strategic direction.

**experience and qualifications**:

- Minimum Qualification: Relevant Post Graduate Commercial degree with specialisation in Marketing Management.
- Preferred Qualification: Business related undergraduate or postgraduate degree.
- Minimum Experience: 10+ years’ relevant experience, 5 years managing a team.
- Experience in both business and marketing environments Preferred.
- Strong marketing background and thorough knowledge of relevant marketing standards methodologies.
- **additional requirements**:
**responsibilities**:

- Design and develop the relevant integrated segment marketing strategies that ultimately result in profitable growth of the segment across all product houses and digital channels.
- Drive business strategy by providing marketing expertise and translating business objectives into the relevant channel marketing, sponsorships, advertising, events, merchandising and communications, or a mix thereof.
- Cultivate and manage objective working relationships with a variety of stakeholders, including external suppliers, media houses, end-users, SME’s, project managers and senior staff members.
- Ensuring a collaborative network across business segments in order to achieve business objectives and effective marketing campaigns implemented in the business units.
- Development of a marketing management capability that allows for efficient conceptualization, planning and delivery of marketing and media strategies throughout business
- Uphold the integrity and reputation of the FNB marketing function by adhering to agreed engagement models, referral to experts and relevant SME’s where necessary, a unified marketing voice externally and a consciousness of possible consequences of decisions made.
- Development of a service culture which build rewarding relationships, proposes innovations and allows others to provide exceptional client service.
- Gather and disseminate accurate and timely information to all relevant stakeholders throughout the business and broadcast media.
- Develop processes and measures to track effectiveness of communication campaigns.
- Initiate and manage market research, data mining and quantitative analysis to ensure sustainability and future competitive growth.
- Drive marketing innovation in terms of delivery, impact, efficiency, efficacy and a distinct FNB proposition and marketing solution.
- Continuously report on key performance outcomes and deliverables, as well as progress against strategy, and implement appropriate subsequent actions.
- Establishment, alignment and management of segment target and budget goals whilst ensuring effective control of costs for a range of functional areas to increase cost efficiency.
- Monitoring of changes in laws, regulations, initiatives and relevant industry practices, drafting and implementation of appropriate interventions. Comply with audit requirements.
- Plan and manage performance, skills development, employment equity, talent and culture of team in order to improve innovation, achieve efficiencies and increase competencies.
- Continuously assess own performance, seek timely and clear feedback and request development where appropriate.
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.



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