Marketing - Social Media Specialist

2 weeks ago


Johannesburg, South Africa Elite Search Full time

You will work closely with the rest of the Marketing, Business Units, Product Development, and Sales teams.

**Responsibilities**:

- Develop and implement social media strategies to increase brand awareness and engagement
- Create and curate engaging content for social media platforms
- Co-creating content, including text posts, blogs, videos and images for use on social media
- Monitor social media trends, news, and updates to stay up-to-date with the latest trends and best practices
- Analyze social media metrics and report on the effectiveness of social media campaigns
- Developing new social media campaigns in conjunction with the Business Units and the Marketing
team
- Respond to comments and messages from followers and customers in a timely and professional manner
- Collaborate with other teams to ensure that social media campaigns align with overall marketing strategies
- Manage social media advertising campaigns on various platforms

**Requirements**:

- 2-5 years of experience in social media marketing
- Experience in the ISP/ICT industry very advantageous.
- Strong knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
- Understanding of SEO and web traffic metrics.
- Experience with doing audience and buyer persona research.
- Good knowledge of social media KPIs
- Excellent written and verbal communication skills
- Strong analytical and reporting skills
- Experience in managing social media advertising campaigns
- Strong time management and organizational skills
- Bachelor's degree in Marketing, Communications, or a related field



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