Online Marketing

2 weeks ago


Cape Town, South Africa Engineuity Global Full time

**About Us**:
Engineuity stands as a premier BPO Outsource Centre in South Africa, with a distinguished presence in Cape Town.

We are currently seeking a talented **Marketing Specialist with a strong focus on B2B lead generation** to join our team. This role is ideal for someone who is passionate about creating and implementing effective marketing strategies to drive business growth.

**Key Responsibilities**:

- Develop and execute B2B lead generation strategies to target potential clients and partners whilst creating a lead funnel that focuses on generation and conversion rates
- Utilise lead generation platforms such as Dripify and Apollo to maximize outreach and engagement (experience with these platforms or similar platforms is preferential).
- Design and manage social media campaigns and SEO strategies for the businesses specifically aimed at lead generation and brand awareness.
- Create visually appealing marketing materials using tools like Photoshop or Canva.
- Collaborate with sales and marketing teams to align strategies and optimise lead conversion.
- Analyze campaign performance, generate reports, and provide insights for continuous improvement.

**Qualifications**:

- Minimum of 2 years of experience in a B2B marketing role.
- Proficiency in lead generation platforms (Dripify, Apollo, etc.) and website creation (UX/UI) is highly desirable.
- Strong experience in running social media campaigns with a focus on lead generation.
- Excellent skills in graphic design tools such as Photoshop or Canva.
- Native-level English proficiency with exceptional communication skills.
- Bachelor’s degree in Marketing, Business, or a related field is preferred.

**Desired Skills**:

- Ability to work independently and in a team environment.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent organizational and project management skills.

**What We Offer**:

- A dynamic and supportive work environment.
- Opportunities for professional growth and development.
- Competitive salary and benefits package.

Application Question(s):

- How many years experience do you have with SEO (Search Engine Optimisation)?
- How many years experience do you have with Conversion Rate Optimization (CRO)?
- How many years experience do you have with Lead Generation and Nurturing?

**Experience**:

- Sales Funnel Optimization: 1 year (preferred)

**Location**:

- Cape Town, Western Cape (required)



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