Head of Digital Marketing: Sports Betting Company

2 weeks ago


Durban, South Africa Viv Gordon Placements Full time

Calling all sports fans We have a _winning_ opportunity for a Mid-SeniorHead of Digital Marketing at a popular sports betting company with offices in Durban. We’re looking for an experienced Digital Marketing whiz with extensive experience and an in-depth understanding of all aspects of the industry to join their diverse team.

We are looking for an innovative, experienced, and results-driven Head of Digital Marketing to manage the digital presence and activities of the business and brand. The Head of Digital Marketing will provide strategic and operational support to the Head of Marketing and the Leadership Team, ensuring all Digital Marketing activities are integrated with Brand and Product Marketing strategies across multiple global markets. These strategies will drive brand awareness and brand reputation, improve customer engagement, and ultimately drive customer retention and acquisition strategies to ensure ongoing growth for the business.

This _million-dollar_ role is responsible for planning, developing, implementing, and managing the overall Digital Marketing strategy for and will be required to drive website traffic, develop and plan and execute Digital Marketing campaigns, monitor and interpret analytic data, and optimise the functionality of our digital infrastructure and campaigns. In addition, the incumbent will be responsible for leading, guiding, training, and mentoring Digital Marketers and other Marketing Team Members.

**Responsibilities**:

- Provide strategic and operational support to the Head of Marketing and the Leadership Team
- Ensuring all Digital Marketing activities are integrated with Brand and Product marketing strategies across multiple global markets
- Implementation of strategy that will drive brand awareness and brand reputation, improve customer engagement
- Drive customer retention and acquisition strategies to ensure ongoing growth for the business
- Drive website traffic, develop and plan and execute digital marketing campaigns, monitor, and interpret analytic data, and optimise the functionality of our digital infrastructure and campaigns
- Lead, guide, train, and mentor the digital marketers and other marketing team members
- Analytics & reporting.

**Requirements**:

- Relevant Degree/Diploma
- 3 - 4 years Marketing, Brand Management, Communication & Sales experience
- 3- 4 years management experience
- Excellent reporting and analytical skills
- Able to build and maintain effective relationships
- Strong business acumen and In-depth market awareness
- A strategic thinker
- Able to communicate effectively on all levels - both verbal and written
- Demonstrate accountability
- Quality focussed
- Results driven
- A valid driver’s license.

City: Durban

Country: South Africa

Level of Expertise: Mid-Senior

Remuneration: Negotiable

Reference Number: #Viv2976

**Viv Gordon**:
MD & Consultant



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