Brand Manager

1 week ago

Sandton, South Africa Pele Energy Group Full time

The Brand Manager will be a fundamental role in the brand team. Acting as both a facilitator of the strategic brand goals, as well as execution of marketing and communication requirements of the brand and business as a whole. The Brand manager will also lead, guide and coordinate a team of junior professionals and interns. The role will report directly to the Head of Brand.

**Strategy Development**
- Assist and develop the brand strategy alongside the Head of Brand.
- Develop the brand execution strategy and brand roll out plan.
- Develop and implement the Marketing Strategy, including but not limited to campaigns, events, digital marketing.
- Develop annual marketing operational plan as derived from the approved marketing strategy.
- Develop a communications strategy and plan
- Measurement and tracking - a cohesive plan on measuring the effectiveness of marketing activities and traction on digital assets.
- Creative Identity concept understanding - ability to execute and communicate the creative strategic direction of the brand a differing creative execution.
- Industry research and trend analysis - keep abreast of changes in the industry and trends and keeping the department updated on these.

**Brand and Communications Management**
- Analyze the market to understand trends, competitors, and consumer behaviours (both as B2B and B2C).
- Target Market segmentation.
- Define, manage, and grow a brand portfolio.
- Lead in developing seasonal, annual, and long-term marketing strategies and plans for in-line and new products, in existing and new markets.
- Lead in the development of marketing plans, forecasts, profit and expenses for assigned brands/products, and other marketing opportunities.
- Briefs - compiling briefs to agency, contractors and other suppliers
- Build cross-functional relationships internally, especially with Business development, PGE, PNE, KP and Project Development, IFG, Legal, and Operations.
- Create integrated communications by leading and collaborating with respective marketing functions and external marketing resources.
- Direct the development and installation of procedures and controls, to promote communication and adequate information flow.
- Maintaining effective internal communication to ensure that all the relevant business units and their various departments are kept informed of marketing objectives and activities.
- Manage the company’s Brand identity, ensure that the Brand guard book is adhered to and executed against consistently.
- Ensure correct branding and corporate identity at company events, promotions and launches.
- Keep abreast of and be highly knowledgeable with regards to company information, audience figures, marketing, campaigns and promotions and media relations.

**Financial and resources management**
- Budget analysis, management and tracking
- Supplier management - ensuring suppliers and supplier agreements are aligned to budget and annual spend. Measuring and tracking scope budget and contractual requirements.
- Internal, departmental budget management and tracking
- Tracking ROI
- Ensure that marketing campaigns are effectively and efficiently executed in that the overall objectives are achieved, deadlines are met, and budgets are managed effectively.
- Track and report on budgets on a regular basis to reflect value add and growing the audience experience

**Stakeholder Management**
- Conduct research, set objectives, develop marketing briefs, communicate with agencies and other suppliers.
- Maintain and develop both internal and external stakeholder relationships
- Provide necessary support to ensure a fully functional marketing facility, including regular dissemination of information to internal team/the public/stakeholders/strategic partners.
- Build effective relationships with key internal stakeholders, working closely with the executive and senior management team to support the business goals while ensuring alignment with Brand and business strategies.
- Provide guidance to resolve complex external relations issues.

**Culture
- Supporting HR in communicating an engaging culture in the organisation.
- Identifying and supporting brand champions in the business who understand and uphold the business and brand values.

**People Management**
- Mentor and manage all staff under supervision and conduct performance and talent management activities for direct reports.
- Oversee the effective utilisation of systems and tools to ensure that knowledge is managed efficiently for continuous improvement.
- Recognise and make recommendations for the reward of high performing members; respects, promotes and accepts diversity.

**Compliance & Governance**
- Execute in adherence to all relevant regulatory and business practices.
- Oversee all Marketing Audit exceptions and ensure the implementation of preventative measures in the unit.
- Drive the resolution management of the identified top 5 Marketing risks.

**Requirements**:

- Degree in Marketing, Business Mana

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