Vw Brand Manager

2 weeks ago

Sandton, South Africa Volkswagen Group Full time

Job Description and Responsibilities:

  • Develop and implement advertising strategies that place the Volkswagen brand in a competitive position in the market in line with business imperatives and strategic marketing objectives.
  • Work collaboratively, crossdivisionally and crossdepartmentally to ensure an outstanding marketing effort based on sound strategic planning and the achievement of business imperatives.
  • Develop written and verbal (presented) briefs to creative, media and PR agencies to implement the lead strategy per campaign.
  • Work closely with the Head of Marketing and media agency to set in place a robust media strategy for Volkswagen South Africa, manage and approve all media planning to ensure maximum cost efficiencies in reaching the defined global targets.
  • Collaboration and information sharing on global marketing initiatives with VWAG marketing departments and attendance of various meetings.
  • Analysis and collation of market information for requested VWAG reports.
  • Supervise production suppliers and other service providers in the production and implementation of marketing activities.
  • Analyse market research studies to ensure that all communication achieves the desired brand positioning objectives.
  • Develop and distribute advertising bulletins to ensure uptodate information on relevant market developments are communicated to Dealers.
  • Develop, implement and manage a digital marketing strategy for all models, which build customer loyalty to achieve retail sales objectives.
  • Initiate, develop and implement promotions and experiential marketing initiatives that positively influence Volkswagen's brand image and build awareness.
  • Management of brand coordinators and their responsibilities (leadership).
  • Effective and accurate management of brand budgets on a monthly basis together with Financial Controlling.
  • Manage strong collaboration with specific areas of the NSO, including Product Marketing and Sales.

Education and Experience:

  • A recognised 3year National diploma in Marketing / Commerce / Communications.
  • Ideally at least 5 years' experience in the field of Marketing Communications, i.e.

within one or more of the following:

  • Public Relations, Brand Promotions and Launches, Brand Advertising, Media Strategy and/or Digital Marketing.

Skills, Attributes & Other requirements:

ESSENTIAL:

  • Advertising agency experience would be advantageous.
  • Thorough understanding of strategic marketing and brand strategy.
  • Sound knowledge of media strategy including media buying and placement.
  • Ability to build and sustain multiple supplier business relationships.
  • Expertise in the digital and social media environment.
  • Ability to interact internally with senior Volkswagen management and board of directors.
  • Excellent communication ability, both written and oral, with an excellent command of the English Language.
  • Project management skills.
  • Strong people orientation and a team player.
  • Customer focus internal and external customers.
  • Results driven & process orientated.
  • Leadership skills to manage a high performance team.
  • Ability to manage brand budgets and an understanding of financial principles high attention to detail.
  • A high level of energy, enthusiasm and work commitment.
  • Advanced computer literacy, i.e.
MS PowerPoint, MS Word, MS Excel.

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