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Digital Brand Manager
6 months ago
**WHO ARE WE**: A South African healthy quick-service restaurant brand situated in a leading health, fitness and wellness organisation.
**WHO ARE WE LOOKING FOR**:A Digital Brand Manager, responsible for driving growth in the digital space with a strong focus on the app and E-Commerce.
**WHAT WILL YOU DO**:
- Developing and implementing comprehensive digital marketing programmes across all digital channels with a strong performance marketing strategy and execution plan
- Developing and managing digital prospecting and marketing campaigns
- Working with content marketing and design teams to create suitable content for each stage of a customer’s digital journey
- Managing budgets and campaigns across all digital channels to drive strong return on investment
- Ensuring successful planning, execution, optimisation for key traffic KPIs via paid, organic and own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Analysing the results and effectiveness of campaigns to deliver actionable insights, improvement, ideas, feedback and recommendations
- Regularly monitoring user analytics and using these insights to drive strategies to acquire new customers and improve customer engagement
- Relationship management of key partners to drive customer engagement and acquisition on partner platforms
- Day to day management - Work closely with operational teams to ensure smooth weekly customer order process
- Manage and liaise with the App team to create and execute campaigns/ promotions and lead for new launches
- Day-to-day management - Work closely with customer care teams to ensure smooth weekly customer order process
- Ensuring that marketing and communications adhere to agreed timelines
**WHAT WILL YOU NEED**:
- Minimum two years of related experience
- Degree in marketing, passionate about digital marketing and consumer journeys
- Prior experience as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels
- Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights and recommendations
- A goal-oriented individual and have excellent communication skills
- Open minded, curious and a strong problem-solver
- Comfortable to strategise a plan and execute a plan and operational get "stuck in"
- Thrive in matrix environment and comfortable in building relationships with different stakeholders