Social Media Coordinator

2 weeks ago


Fourways, South Africa Beauty on TApp Full time

Social media Co-ordinator: Full time at Beauty on TApp

The Social Media Co-Ordinator will be responsible for developing, implementing, and managing social media strategies to enhance our online presence and engage with our audience. This role involves creating compelling content, monitoring social media channels, analysing performance metrics, and staying up-to-date with local and global social media trends and best practices. This co-ordinator role will manage Beauty on TApp, Pastry Skincare and B’Air Skincare social media accounts.

Key roles and responsibilities:
**Social Media Strategy**:
Develop and implement social media strategies aligned with business goals and objectives. Identify target audiences and tailor content to engage them effectively.
Monitor industry trends and the competitive landscape in South Africa to inform strategy.

**Content Creation**:
Create and curate high-quality, engaging content (text, images, videos) for various social media platforms - focused on Instagram, TikTok and Twitter.

Develop a content calendar and ensure timely posting of content that resonates with our audience.

Work collaboratively with our writer and photographer to curate social media content

**Community management**

Engage with followers and respond to comments, messages, and mentions in a timely manner. Foster positive relationships with the online community and address any issues or feedback. Monitor social media conversations and trends related to the brand and South African market.

**Analytics and Reporting**:
Track, analyse, and report on social media performance metrics (engagement, reach, conversions).

Use analytics tools to derive insights and make data-driven recommendations.
Prepare monthly social media reports for management on social media activities and outcomes.

**Collaboration and coordination**

Work closely with the marketing lead and other team members to align social media efforts with broader marketing campaigns.

Coordinate with local influencers and partners for collaborative promotions and content.

**Qualifications and experience**:

- Education: Marketing or communications degree or diploma
- Skills: Proficiency in social media platforms
- Strong writing and communication skills with an ability to craft engaging content.
- Creative thinking and problem-solving skills.
- Ability to manage multiple projects and meet deadlines
- Minimum 1 year experience
- **Personal attributes**:

- Creativity: Ability to generate engaging and original content ideas that capture audience interest.
- Analytical Skills: Proficiency in analysing social media metrics to optimize content and strategies.
- Organisational Skills: Efficiently managing multiple accounts, schedules, and campaigns.
- Communication Skills: Strong written and verbal skills for creating compelling messages and interacting with followers.
- Adaptability: Flexibility to adjust strategies based on trends, feedback, and emerging technologies.

Application Deadline: 2024/10/01



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