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SEO Manager

1 month ago

Sandton, South Africa Talent Sam Full time

Our client is a group of hardcore problem-solving, status-quo breaking, out-of-the-box thinking, genius digital bad-asses breaking out the creative solutions with a vengeance and the passion of a thousand suns.

More specifically, they are a **digital marketing agency** with a special focus on **high-end digital marketing for law firms**, and they are the **BEST at what they do** They’re headquartered in Philadelphia, PA, with team members across the United States, Mexico, Argentina, and Colombia.

They have a **small yet growing team** that is committed to working hard to make sure their clients are successful. They’re looking for other highly motivated and driven people who want to **grow personally, professionally, and financially**—all while making a **positive impact** for their clients. **Is that you?**

**Who we’re looking for**:
We are looking for an **exceptional SEO Manager** to help law firms dominate the search rankings and drive **high-intent traffic that turns into leads and cases**

In this remote role, you will be critical in **supporting, growing, and enhancing client relationships** while executing data-driven SEO strategies. You’ll **own and optimize SEO strategies**, work closely with content and technical teams, and **drive measurable results**. You will report to our **VP, Client Strategy**.

**Core Responsibilities**:

- ** Develop and execute SEO strategy** for law firm clients in collaboration with our VP of Client Strategy. This includes on-page SEO, off-page SEO, and technical SEO.
- ** Conduct in-depth keyword research** to identify high-intent, case-generating opportunities.
- ** Optimize website performance** through technical SEO audits, schema markup, and site structure improvements.
- ** Improve local SEO visibility**, including Google Business Profile optimizations, local citations, and reviews management.
- ** Collaborate with content teams** to develop high-quality, optimized content that ranks and converts.
- ** Monitor and analyze SEO performance metrics** using Google Analytics, Google Search Console, and other SEO tools.
- ** Identify new growth opportunities** and proactively recommend and implement high-impact SEO strategies.
- ** Manage recurring client tasks** and ad hoc requests using project management software (ClickUp).
- ** Deliver monthly reporting insights** and recommendations to our Client Success Manager (CSM) for client presentations.
- ** Stay ahead of industry trends** and SEO algorithm updates, implementing best practices for sustainable growth.
- ** Support sales efforts** by providing SEO audits and assessments for potential clients.

**Key Performance Indicators (KPIs)**:Your success will be measured by:
**Lead KPIs**:

- ** Keyword rankings growth** (tracking progress for primary target keywords).
- ** Organic traffic growth** (year-over-year and month-over-month trends).
- ** Local SEO visibility improvements** (Google Business Profile insights, local pack rankings).
- ** Backlink acquisition success** (quality and relevance of new backlinks).

**Lag KPIs**:

- ** Client ROI / results** (organic leads, case volume, revenue impact).
- ** Client retention rate** (churn rate).

**Right fit personality profile**:
You are **equal parts strategist and executor**—someone who can **think big-picture** but also **get in the weeds** and make things happen. You make **data-driven decisions, take ownership of projects, and aren’t afraid to challenge the status quo.**

**Important personality traits**:
**Proactive**: You don’t wait to be told what to do—you **find opportunities** and take action.
**Detail-Oriented**: You’re obsessed with **getting SEO right** and know that small changes **can make a big impact.**
**Results-Driven**: You are motivated by seeing your SEO efforts **turn into leads and revenue for clients.**
**Resilient**: Algorithm updates and SEO challenges don’t scare you—you adapt, test, and improve.

**Qualifications**:
✔️ **4-year bachelor's degree** in marketing, business, communications, or a related field.
✔️ **5+ years of SEO experience**, preferably in an agency setting.
✔️ **3+ years of experience** working with law firm SEO (personal injury, criminal defense, family law, etc.).
✔️ **Deep knowledge of SEO best practices**, including technical SEO, on-page SEO, and link-building.
✔️ **Proficiency in SEO tools**, such as Ahrefs, SEMrush, Google Analytics, Google Search Console, and Screaming Frog.
✔️ **Experience with Google Business Profile** and local SEO strategies.
✔️ **Experience with ClickUp, Salesforce, and/or HubSpot** is a plus.
- ** Communication Skills**: You can clearly articulate SEO strategies and insights in a way that makes sense to clients and team members.
- ** SEO Strategy & Execution**: You’re an SEO expert who knows how to **rank websites and drive meaningful organic traffic.**
- ** Analytical Thinking**: You thrive on data and know how to interpret SEO analytics to inform strategic decisions.
- ** Problem Sol