Head of Marketing

3 weeks ago

Randburg, South Africa ZEISS Group Full time

Primary duties and responsibilities
- Strategic Planning: Develop a comprehensive marketing strategy aligned with the company's overall goals and objectives. This includes identifying target markets, positioning the brand, and setting marketing goals and KPIs.
- Brand Management: Ensure brand consistency and integrity across all marketing channels. Define and communicate the brand's value proposition, messaging, and visual identity.
- Market Research and Analysis: Conduct market research to identify customer needs, preferences, and trends. Monitor competitor activities and industry developments to stay ahead of the curve.
- Digital Marketing: Oversee digital marketing efforts, including website optimization, search engine optimization (SEO), search engine marketing (SEM), social media marketing, and online advertising. Stay updated with digital marketing trends and technologies.
- Budgeting and Resource Management: Develop and manage the marketing budget. Allocate resources effectively to achieve marketing objectives within budget constraints.
- Team Leadership: Build and lead a high-performing marketing team. Provide guidance, mentorship, and professional development opportunities for team members. Foster a collaborative and innovative work environment.
- Performance Measurement and Reporting: Establish metrics and analytics to measure the effectiveness of marketing campaigns. Provide regular reports and insights to senior management, highlighting key performance indicators and areas for improvement.
- Stakeholder Management: Collaborate with cross-functional teams, such as sales, product development, and customer support, to ensure alignment and maximize marketing impact. Build and maintain relationships with external partners, agencies, vendors, and media outlets.
- Continuous Learning: Stay updated with industry trends, best practices, and emerging marketing technologies. Attend conferences, webinars, and industry events to expand your knowledge and network.
- ZEISS ambassador

Education / Professional Certification
- Matric
- Barchelor’s Degree in Marketing / Public Relation / Communication
- Bachelors Degree in Business Management will be advantageous

Experience
- Minimum of 3 years’ experience in Sales and Marketing
- 2 years of People Management
- Travelling will be required
- Own a vehicle and valid driver’s license

Your ZEISS Recruiting Team:
Maite Nomthandaso Nakana, Steven Thompson

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