SEO Specialist

2 weeks ago


Cape Town, South Africa Tiger Digital Marketing Full time

Location: Cape Town or nearby (Remote position with monthly in-person meetings)

Job Overview:
As an SEO Specialist at our digital marketing agency, you will be responsible for managing the search engine optimization strategies for a portfolio of clients. You will conduct comprehensive SEO audits, implement optimization techniques, and drive organic traffic growth to enhance clients' online presence.

Start Date: Feb/ Mar 2024

Key Responsibilities:

- Client SEO Strategy: Develop and execute customized SEO strategies for a portfolio of 10-16 clients, considering their individual needs, industry trends, and search engine algorithm changes.
- Conduct thorough SEO audits to identify strengths, weaknesses, and opportunities for improvement across clients' websites.
- Keyword Research and Optimization: Perform keyword research to identify target keywords and phrases relevant to clients' businesses and integrate them strategically into website content.
- Optimize on-page elements such as meta tags, headings, URLs, and content to improve search engine ranking positions.
- Technical SEO Implementation: Implement technical SEO best practices, including website structure optimization, mobile responsiveness, site speed improvements, and schema markup implementation.
- Content Strategy Collaboration: Collaborate with content teams to develop content strategies aligned with SEO goals, ensuring high-quality, keyword-optimized content creation.
- Analytics and Reporting: Monitor and analyze website traffic, rankings, and performance metrics using tools like Google Analytics and Search Console.
- Prepare and present comprehensive SEO performance reports to clients, highlighting key insights and recommendations for ongoing optimization.

**Requirements**:

- Proven experience 2 years working as an SEO Specialist, preferably within an agency setting.
- In-depth knowledge of SEO best practices, search engine algorithms, and tools such as Google Analytics, SEMrush, Moz, etc.
- Proficiency in conducting SEO audits, keyword research, and on-page/off-page optimization techniques.
- Strong analytical skills and the ability to interpret data to drive actionable insights and improvements.
- Excellent communication skills to interact with clients, understand their objectives, and explain SEO strategies and results.
- Degree in Marketing, Computer Science, or a related field (preferred).
- Certifications in SEO or related fields would be advantageous.

**Salary**: R14,000.00 - R15,000.00 per month

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)


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