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Sales Representative

7 months ago

Cape Town, South Africa Recruitment Matters Africa Full time

The Sales Representative will be responsible for developing the CPT/JHB market for an international cocktail ingredient range. The role will see you assisting liquor distributors with business development and supporting the end customers with training and marketing support. This position requires a lot of time in the trade presenting the range and building a loyal customer base. Exercising your experience with HORECA/Beverage/ Liquor sales and bar/mixology will be a must.

**Responsibilities**:
Regional Duties:

- Achieve the annual Sales Budget as per targets
- Provide accurate Sales Forecasts and allocate appropriate stock covers by region within set time frames (and by the customer)
- Make sure pricing and deals are in line with company standards.
- Protect company assets
- Manage marketing costs and drive continuous improvement
- Assess competitor activities and pricing
- Gather and provide relevant information to contribute to Sales and Marketing activities
- Identify market gaps and new customer opportunities
- Liquors Distributor Relations:

- Manage all operational activities within the channel (promotions, price increases, deals, listings)
- Maintain stock levels on shelf and with distributors
- Understand stock levels in order to manage customer expectations
- Analyse data and update sales activities and action plans
- Monthly sales reviews to be done with growth plans discussed
- Trade/customer visits planned with distributors' sales reps
- Manage the stock return process with distributors
- Actively pursue new business opportunities
- Plan customer monthly call sheet
- Monitor and review customer activity plans
- Develop and manage customer relationships
- Monitor and maintain customer satisfaction
- Plan a communication strategy for all customers and adopt a pro-active customer engagement strategy
- Investigate product-related complaints.
- Support regional locations to ensure the desired sales targets are achieved
- Support with works shops and training with regional managers to achieve quality control in all locations
- Co-ordinate exhibition launches, briefing meetings and functions
- Arrange special events (internal and external)
- Prepare exhibition designs
- Assemble, install and dismantle exhibition stands
- Control and maintain venue equipment and assets
- Exhibit company products
- Present and communicate product Features, Advantages and Benefits (FABS) to the end customer
- Take transfer orders from end-users and pass on to Distributors

**Key skills**:

- Customer Focus & Service Orientation
- Attention to Detail & good communication skills
- Understanding of the sales process and dynamics.
- A commitment to excellent customer service.
- Excellent written and verbal communication skills.
- Superb interpersonal skills, including the ability to quickly build rapport with both customers and suppliers.
- Able to work comfortably in a fast-paced environment.
- Required to work flexible hours
- High personal standards and a hard worker.
- Ability to work effectively with a team.
- Attention to detail.
- Strong numerical and analytical skills.
- Strong Communication Skills.
- Strong Problem-Solving Ability.
- Displays Pro-active Qualities.
- Ability to work on own initiative, prioritize work and handle a pressurized working environment
- Liquor Distributor account Management and sales
- Horeca/Food Service customer acquisition and development
- Sales Operations & Execution
- Sales Strategy development and route planning
- Event management and training
- Report Writing
- Conduct a formal meeting
- Facilitate workshops effectively to achieve organizational outcomes

**Qualifications**:

- All applicants must be fully vaccinated as this is a legislative requirement.
- Grade 12
- Experience of Sales within a Food Service Channel
- Barmen or Mixology experience

**Job Types**: Full-time, Permanent

Ability to commute/relocate:

- Cape Town, Western Cape: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- Sales: 2 years (required)