Digital Marketing and Media Lead

3 weeks ago


Johannesburg, South Africa FirstRand Full time

About us, purpose, experience and qualifications

**about us**:

- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing

**purpose**:

- To drive the strategy established for the digital marketing and media capability through effective management of specialist resource delivery and execution across the digital marketing value chain and setting the standards and frameworks for capability best practices, governance, monitoring and reporting**experience and qualifications**:

- Minimum Qualification - Relevant Degree with specialisation in Marketing Management
- Preferred Qualification - Relevant Post Graduate in Business
- Experience - 5 to 8 years experience in a Digital Marketing environment, of which 2 to 3 years ideally at management level
- Additional Knowledge - Demonstrable experience leading and managing search engine optimisation (SEO), search engine marketing (SEM), marketing database, social media, and/or display advertising campaigns
- Experience in optimising landing pages and user funnels
- Experience with A/B Testing
- Knowledge of Google Marketing Platform and social media marketing tools
- Working knowledge of ad serving tools



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