Customer Value Manager
2 weeks ago
**Business Unit**:Marketing**Function**:Marketing Management**Date**:27-Jan-2023- Discovery - Marketing
Customer Value Manager (Senior)
- **About Discovery**
- Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose own values align with those of Discovery. Our fast-paced and dynamic environment enables smart, self-driven people to be their best. As global thought leaders, Discovery is passionate about innovating in order to not only achieve financial success, but to ignite positive and meaningful change within our society.**Key Purpose****Areas of responsibility may include but not limited to**
- Is able to execute campaigns on a campaign management interface.
- Partners with stakeholders to ensure design, content and segmentation adhere to best practice standards.
- Works with Brand and Business owners to develop full lifecycle programs that are relevant and appealing to target audiences.
- Develops and analyzes key marketing metrics to ensure campaigns are meeting goals.
- Formulates and executes end-to-end campaign plans to optimize key traffic and revenue metrics including open rates, click through rates, engagement, and conversion.
- Develops list segmentation strategies to increase engagement and to get the right message to the right person at the right time.
**Overview**:
- This position has a direct impact on the reputation the Company maintains in a highly competitive marketplace.
- Works to facilitate the objectives of the department and Company under mínimal direction.
- Position requires the exercise of independent judgment.
- This is a highly visible position, impacting the business strategically and operationally.
- Position works closely with the Marketing, IT, Data Science and creative departments
**Management Responsibilities**:
- Takes actions to learn, teach and support company policies, practices, and processes.
- Manages and provides leadership and developmental opportunities for direct reports including mentoring, training, work assignments, and timely performance evaluations.
- Provides guidance on goals and objectives through clear, effective, timely, and constructive feedback to staff.
- Identifies, addresses, and resolves conflict immediately while maintaining a positive work environment.
- Demonstrates positive self-confidence and business maturity in professional relationships.
- Adheres to company policies and leads by example; maintains confidentiality of sensitive information.
- Develops and manages budget in line with company expectations.
**Competencies**
- Proven ability to communicate insights and action items driven from data.
- Analytical and segmentation skills, strong attention to detail.
- Demonstrated ability to juggle short-term needs with overall strategy
- Creative, highly organized, articulate, flexible, and very hands-on.
- Proactive, energetic, self-starter who thrives on getting things done.
- Clear understanding of marketing metrics and expertise in A/B testing and ROI analysis.
**Education and Experience**
- Bachelors’ Degree in Marketing, Advertising, or Business Administration preferred.
- EMPLOYMENT EQUITY
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
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Customer Value Manager
2 days ago
Sandton, South Africa Discovery Ltd. Full time**Business Unit**:Marketing**Function**:Marketing Management**Date**:27 Jan 2023- Discovery - Marketing Customer Value Manager (Senior) - **About Discovery** - Discovery’s core purpose is to make people healthier and to enhance and protect their lives. We seek out and invest in exceptional individuals who understand and support our core purpose, and whose...
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