Trade Marketing Manager

2 weeks ago


Western Cape, South Africa Nurture Brands Full time

We have an exciting opportunity for a Trade Marketing Manager. The main purpose of the role is to identify and implement data-driven solutions, utilizing predictive data models, forecasting techniques, and measurement tools, in support of the sales and marketing teams.

**Key Responsibilities**
- Identify the data based reporting requirements of the sales, brand and operations team
- Manage the SLA performance of third-party information vendors, such as IRI Aztec
- Deliver professional data based solutions within specified timelines
- Provide category insights to support the sales and marketing teams, while tracking performance against agreed account plans
- Conduct gap analysis of category, store penetration and ranging recommendations
- Analyse data and provide monthly and quarterly customer and brand decks
- Develop store-level planograms in line with the category plan (by key account and by region) and provide merchandising guidelines for the sales team
- Develop and advise on pricing strategy for the organisation
- Manage allocated budget effectively
- Manage projects effectively and attend NPD projects and provide assistance where necessary to get product on shelf (listing support)
- Develop and deliver forecasting data models that will;
- support the planning and procurement teams with more value-add forecasting tools
- determine the impact of promotions on the sale volumes and values
- analyse the success of new product and/or category launches (analysis of market, key - competitors, gaps, opportunities and business risks)
- enable the sales team to set realistic sales KPI's
- Assist the sales team to identify all execution gaps and sales opportunities

**Minimum Qualification**

A degree in Business or Marketing

**What are we looking for**
- Minimum 5 years of experience in Sales or Marketing
- Experience in data analytics, category management, supply chain
- Experience with Power BI including briefing for dashboard development
- Strong analytical skills, capable of interpreting data and identifying market trends
- Proficient is using marketing analytics' tools
- A strategic and commercial mindset
- Excellent communication, problem-solving, and interpersonal skills

**We are we based**

We are located in the beautiful Vineyards Office Estate in Bellville.

**Closing date**: 24 October 2024



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