Marketing Co-ordinator

4 days ago

Durban, South Africa SAFAL Group Full time

Strategy
- Assist in the development of a Marketing Strategy, with brand and portfolio objectives, strategies and plans in line with the overall business plans and objectives
- Support a marketing lead ethos throughout the business to drive customer focused decision making
- Plan and administer the firm’s Marketing budget.
- Manage agencies, suppliers, the media, service providers and partners
- Commission research into, and report on, market and channel opportunities for input into strategy to drive business growth

**Brand**
- Assist in the management and development of the company’s brands
- Assist in the management brand alignment across varied territories across Southern Africa, and ensure harmonized and integrated regional strategies are implemented
- Direct and manage day-to-day activities and outputs of creative, media, digital, web and all other marketing communications agencies and service providers for assigned brands

**Business Development & New Product Development**
- Be a co-driver on business development activities, to assist, support and guide in terms of segmentation, channels to market, new opportunities, general market and product development
- Collaborate with relevant senior management to plan, create and produce communications used in support of new products, channels, new business activities and programs
- Undertake market research to inform business decisions for business and new product development and facilitate pan-Group collaboration to develop and launch new products or services

**Procurement**
- Together with the Marketing Officer and Head of Marketing Southern Africa set clear briefs for procurement of services and goods
- Manage the contracts associated with marketing service providers, and work according to Procurement protocols in entering, managing, renewing or cancelling such contracts

**Digital**
- Creation of a digital strategy across the business that takes into consideration owned, earned and paid media
- Work with the agency in the creation and managing of social media content
- Analyzing and reporting on social media metrics to measure campaign performance and effectiveness
- Tracking website analytics to measure traffic and user behavior for input into strategy
- Must enjoy working with data - structuring, and validating data, and drawing insights from data (analysis) for input into strategy
- Excellent operational skills to ensure optimal execution
- Ability to read and understand technical terms and product specifications
- A strong command of spoken and written English (the business language of the Safal Group)
- Advanced level of Microsoft Excel & PowerPoint
- Understanding of the digital landscape in Southern Africa
- Advanced level of Microsoft Excel and PowerPoint
- Previous SAP and BI experience will be an advantage - Exceptional interpersonal skills
- Highly motivated, self-starter with resilience and drive, who can think creatively, craft assumptions, inspire action, and follow-up until an objective is met
- Confident, self-assured, participative management style
- Strong planning and time management skills
- Creativity, an appreciation of good design

Minimum academic** **qualification**: A Degree in Marketing &/Communications or relevant degree

**Qualifications as an added advantage**: Postgraduate

**Professional designation**:An advantage

**Experience** **required**:

- General work experience: A minimum of 5 years’ experience in Sales &/ Marketing, with a minimum of 3 years in Marketing
- Specific to the position (level/discipline/years): At least 3 years’ experience in B-2-B marketing
- Industry: N/A however Manufacturing or FMCG an advantage

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