Insights and Analytics Head B
1 day ago
About us, purpose, experience and qualifications
**about us**:
- make a promise
- be deeply invested
- value our differences
- build trust, not territory
- have courage
- always do the right thing
**purpose**:
- To provide strategic Brand insight and leadership through effective and efficient planning, execution, data extraction, analysis and integration of research findings and reporting.**experience and qualifications**:
- Minimum Qualification: Post-graduate qualification in Actuarial Science/Mathematical. Sciences/Informatics or MA Degree in Marketing or the Social and Human Sciences.
- Preferred Qualification: An additional qualification in Business Administration.
- Professional Registrations: SAMRA (an advantage).
- Minimum: 8-10 years’ experience in brand and marketing analytics; market research; customer experience research and modelling.
- In-depth knowledge of brand, marketing and customer analytics.
- Skills and knowledge of conjoint analysis, statistical reliability and validity, segmentation, structural equation modelling, predictive modelling.**additional requirements**:
- Develop client service delivery and efficiency models
- Implement client retention strategies effectively and report on the effectiveness thereof for future improvement
- Integrate business information, compare, analyse, and produce reports to identify trends, discrepancies and inconsistencies for decision making purposes
- Measure brand performance and provide strategic direction for brand, marketing, and communications strategy
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