CRM-lead Advertising

3 weeks ago


Cape Town, South Africa Mediro ICT Full time

Work with Lead Sales Specialists to segment the seller and supplier base

Create, implement and evaluate the CRM strategy

Improve the penetration rate of sellers and suppliers using the self-service tool

Increase the retention rate

Evaluate and report on the various communication channels effectiveness

Manage communication platforms

Develop and implement communication strategy

Find ways to segment customer base

Create automated journeys

Report back on performance of communication

Optimize based on the performance of the different channels

Bachelor's Degree in a Marketing

Experience in an e-commerce environment

**Attributes Required**:
Analytical and data-driven with a demonstrated ability to operate both strategically and tactically in a high-energy, fast-paced environment.

Excellent written communication and copywriting skills -Tech savvy with a deep understanding of sophisticated CRM Tools and marketing automation software (like Salesforce and Braze)

A grounding in Marketing and Communication principles

Solutions-oriented with a proactive and can-do attitude

A strong working knowledge of Google sheets and/or Microsoft Excel

Experience in campaign reporting and analysis

Experience building triggered/lifecycle campaigns (advantageous)

Experience creating personalised marketing campaigns (advantageous)

Experience using Google Biq Query and Looker (advantageous)

Between 3 - 5 Years


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